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Diageo: Global Media Data Lead in London, UK
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Global Media Data Lead
We are on a mission to make every consumer experience better with data. At Diageo, no consumer experience is more critical than media. The purpose of this role is to step-change the speed and scale at which we understand our opportunities in media and how consumer data can help deliver improved return on investment.
Within the Global Digital Team, the Global Media Data Lead will be the strategic leader responsible for collaborating on and delivering a world-class media data strategy and operationalizing its usage.
This role will ensure our in-market media experts are enabled with a common strategy, proven principles, data, tools, and operations to drive the best outcomes from our investment, as well as ensure effective management of our relationships with our agencies, data, and technology partners.
Key Responsibilities
- Leadership of our media data acquisition, organization, activation, and measurement strategy
- Establish authentic and trusted relationships and drive integrations across 2nd and 3rd-party data platforms, including commerce and retail media networks, media platforms, and partnerships with publishers, customers, data partners, and technology vendors to drive strategic and commercial benefit to all markets.
- Establish global standards for the use of data in media and ensure their delivery within local marketing processes and technology ecosystems.
- Manage relationships with X to facilitate tapping into unique 1p, 2p, and 3p audiences to then are layered into Paid Social, Programmatic, and Direct Publisher platforms
- Lead the learning agenda from ideation to execution
- Managing our global media operations agency alongside a deep partnership with Diageo’s Global Head of Media, Global Head of Media Operations, Global Consumer Data Lead, Global CRM Lead, Digital & Technology (D&T), Legal, and Procurement teams.
- Your success will be measured by your contribution to Diageo’s identifiable records ambition and, more importantly, the utilization of those records in media to drive the business.