Marketing Procurement

Magic & Logic at 20: The Future of Marketing Procurement & Agency Partnerships Webinar-10th September

Magic & Logic at 20: The Future of Marketing Procurement & Agency Partnerships – 10th September, 15:00-16:30 BST, Online

Register Now  to join the webinar

Twenty years ago, the Magic & Logic industry whitepaper set out a simple but powerful proposition: agencies, marketers and procurement professionals create better outcomes when they work with shared purpose, transparency and mutual respect.

Now, as marketing procurement has matured into a global strategic discipline, it is time to celebrate the progress made – and define what comes next.

Join ISBA, IPA (Institute of Practitioners in Advertising), CIPS – The Chartered Institute of Procurement & Supply, WFA and the broader industry champions for Magic & Logic at 20, a forward-looking session bringing together senior marketing procurement, agency, consultancy and industry-body professionals from across the world.

The webinar will explore what great marketing procurement looks like today: how stronger agency-procurement-marketing partnerships drive effectiveness, how AI and data are reshaping roles and commercial models, and how the industry can keep moving the conversation beyond cost towards long-term value creation.

Topics for discussion

• The session will focus on:
• The enduring principles of effective marketing procurement and agency partnership.
• What a genuinely future-fit procurement function looks like.
• How to build greater alignment, trust and shared accountability across marketing, agencies and procurement.
• The role of AI, data and evolving commercial models in creating stronger partnerships

A live audience discussion to shape the future together

Speakers include six outstanding Marketing Procurement Award winners, the first dedicated awards recognising the industry leaders that are redefining what best in class looks like.

• Emma McInnes MCIPS – Snr Category Manager – Marketing. Specsavers. Marketing Procurement Person of the Year
• Michelle Pawlow – Global Procurement & Sustainability Director. AG1. Rising Star.
• Charlotte Ghestem– Senior Global Procurement Manager Media – Beiersdorf. Team of the Year.
• Agata Frank – Sustainable Media & Marketing, Digital Media Expert – Beiersdorf. Project of the Year.
• Philipp Schuster – Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health – Bayer. Honorary Achievement of the Year
• Felix Ezewuzie – Procurement Director – EMEA Indirects & Cross-BU Media Lead –

plus Agency Leader – Chris Gallery, CSO, Mother

The session will produce a concise set of Future Principles for Marketing Procurement – building on Magic & Logic and grounded in current practice. These principles will be shared across the ISBA, IPA and CIPS communities, helping to set a positive, practical agenda for the industry.

This is a celebration, focussed on the future. It is an opportunity to bring the profession together, recognise how far it has come and shape the partnerships that will create better marketing for the next 20 years.

Join the conversation. Help define what comes next.

Register Now

A landmark conversation deserves a landmark room. Let’s make it the world’s largest gathering of marketing procurement professionals ever assembled.