Marketing Procurement

Marketing Procurement & Financial Management Summits: Princeton NJ & San Francisco October 2026

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement, in Princeton NJ 1st October and San Francisco 6th October.

Marketing Procurement and Financial Management Summit

October 1st Princeton NJ

October 6th San Francisco

All Summits 9.45 am to 4.00pm

Agenda & Speaker Biographies

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.

To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

100s of delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in Amsterdam, Dublin, Edinburgh, Frankfurt, London, Manchester, Paris, Stockholm, Zurich, Chicago, New York, San Francisco, Toronto, Singapore, Melbourne and Sydney.

If you have not had an invitation but would like to attend please email admin@pxpiq.com requesting a delegate place at the MarPro Summit, Princeton NJ or San Francisco (please specify which city). This free to attend event is exclusively for brands and is not open to agencies or vendors.

Venues

The Princeton Marriott at Forrestal, Princeton, NJ 08540

San Francisco Airport Marriott Waterfront, 1800 Old Bayshore Hwy, Burlingame, CA 94010

Agenda and Speaker Biographies

09:00 – 9:45 Coffee & Registration

9:45 – 10:15 Introduction Video And Panel Discussion

Current challenges and opportunities that our readers and industry partners tell us they are seeing in their businesses today.

Moderator: Geoff Hall, Founder and Content Director, Marketing Procurement iQ with insights from our speakers and subject matter experts.

10:15 – 11:00 The Challenge Of Marketing Contract Management: How Can Marketing Procurement Stay on Top?

As the marketing supply chain grows more fragmented and complex, and the number of supplier relationships increases, so do the challenges of financial compliance and contract management. This session will explore the growing need for enhanced compliance and governance across multiple contract touchpoints, providing ‘real-life’ examples of how you can turn uncertainty into clarity.

Speaker Presentation with Q&A: Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC) and Fiona Foy, Partner – Americas, Media Marketing Compliance (MMC)

11:00 – 11:45 Transparency In Production: The Impact Of Holding Company Consolidation

The industry has seen a marked increase in in-house agency production, in line with the ongoing consolidation of holding companies, which can mean that transparency is lost in the bidding process. Is competitive triple-bidding possible when you are working with an in-house agency production company?

How do you ensure creativity is not compromised? And where do holding company AI tools and platforms fit in the equation? Claire Randall Consulting, will run a session focusing on clarity and transparency, giving attendees the opportunity to share experiences and discuss best practice.

Speaker Presentation with Q&A: Claire Randall, Founder and CEO

Natalie Ross, Head of North America, Claire Randall Consulting

11:45 – 12:15 Coffee break

12:15 – 1:00 It’s A Brave New World Of Agency Remuneration For Marketing & Procurement

Marketing Procurement is currently standing at the crossroads of transformation. AI, automation, and data-driven decision-making are no longer futuristic concepts but now fundamental tools reshaping Procurement’s role in business strategy.

For Marketing Procurement teams willing to embrace these changes, the rewards are immense: enhanced efficiency, greater transparency, and measurable value creation. Rather than replacing human expertise, technology and data are the powerhouse that enhances decision-making and elevates Procurement’s role from a cost-cutter to a strategic partner.

Iain Seers, CEO at RightSpend, shares his insights on how embracing change and early adoption of innovation can drive unprecedented value for brands willing to adapt to this new paradigm.

Speaker Presentation with Q&A: Iain Seers, Chief Executive Officer, RightSpend and
George Roumanis, Chief Operating Officer, RightSpend

1:00 – 2:15 Lunch and Networking

2:15 – 3:00 Savings In Online Media: A Procurement Specialist’s Guide To Leveraging Online Media Quality To Drive Value

Marketing and procurement specialists face significant challenges in the current online advertising landscape, including a lack of standardized metrics, increased fraud, and low visibility of advertising effectiveness.

Fredrik Kinge and Victoria Potter highlight how these dynamics can be transformed into opportunities through a strong partnership between procurement and marketing teams. They will also discuss the benefits that a quality-focused approach across all media can reap for brands including, ultimately, competitive advantages and higher media ROI.

Speaker Presentation with Q&A: Fredrik Kinge, CEO & Founder, ECI Media Management
and Victoria Potter, Head of Clients & Operations, North America, ECI Media Management

3:00 – 3:15 Tea Break

3:15 – 4:00 The Evolution: Creative Agencies and Influencer Agencies (Princeton NJ only)

Keri Bruce will discuss the latest trends in creative and influencer agency contracts and key contract considerations to protect your bottom line.

Speaker Presentation with Q&A: Keri Bruce, Partner, ReedSmith

3:15 – 4:00 Expert client panel – Discussion and analysis (San Francisco only)

The day finishes with a client-led panel where delegates will have the opportunity to explore the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & talent management.

Panel Moderator: Geoff Hall, Founder and Content Director, Marketing Procurement iQ.
With insights from our summit speakers and subject matter experts.

4:00 – 5:00 Networking and Drinks

Speaker Biographies:

Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC)

Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain.

Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior teams that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency.

Fiona Foy, Partner – Americas, Media Marketing Compliance (MMC)

With over 15 years in global marketing procurement, Fiona engaged with marketing leaders overseeing more than $3.5 billion in annual marketing spend across the telecommunications, finance, and consumer goods sectors. At MMC, Fiona partners with global and national advertisers to deliver financial transparency and operational value across their media and marketing agency ecosystem.

Fiona understands the benefits that financial transparency can deliver to clients and their agency relationships and in 2020 became a co-founder of MMC, a chartered accounting firm specializing in marketing financial transparency.

Claire Randall, Founder & CEO, Claire Randall Consulting

Claire started out as a TV Producer at Saatchi and Saatchi London before forming Claire Randall Consulting to manage all TV Production for a global advertiser, across all categories, on an exclusive basis. 30 years later CRC is a world-leading advertising production consultancy, with on the ground experts across Europe, North America, LATAM, Middle East, and Asia.

We work with over 70 global advertisers helping them manage their production investment, across all media touch points, as well as advising on content strategy, production operating models, in-housing and vendor ecosystems. Hands-on from day one, Claire is passionate about creating personalised partnerships with clients, so our team of experts can offer strategic and impartial solutions, built on integrity and collaboration.

Natalie Ross, Head of North America, Claire Randall Consulting

Natalie has over 25 years’ experience working on multiple clients across all channels. Prior to CRC, she was an Executive Producer at various New York agencies and Head of Broadcast at Margeotes, Fertitta and Weiss and Amsteryard. She worked on Burger King, Kodak, Goodyear, Unilever, General Foods, Martini/Bacardi, Kraft, and Godiva. Natalie joined CRC in 2001. She oversees the NA team and is also an active production consultant on many of CRC’s major accounts

Iain Seers, Chief Executive Officer, RightSpend

Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world.

RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data. Its current clients include many of the top 100 global brands.

George Roumanis, Chief Operating Officer, RightSpend

George is one of the leading industry figures in marketing procurement and agency analytics with a wealth of experience working within global consulting, corporate marketing, and strategic sourcing organisations. Prior to joining RightSpend, George was Agency Tower Lead within the Marketing Services Practice at Accenture, supporting their external clients across all industries.

Previously, he was Director, Global Marketing Procurement for IHG Hotels & Resorts where he led the strategic sourcing and agency relationship management worldwide. Prior to joining IHG, George spent over 16 years at the IBM Corporation, managing Global Agency Operations.

Fredrik Kinge, CEO & Founder, ECI Media Management

Fredrik Kinge is the CEO and founder of ECI Media Management, and has nearly 30 years’ experience in the industry, including senior media agency experience before he founded ECI in 2000. He has successfully developed ECI’s global network and has been instrumental in developing global audit scoring measurement for ECI clients around the world.

Victoria Potter, Head of Clients & Operations, North America, ECI Media Management

Vicki has over 20 years of experience in media auditing, working at Ebiquity, ID Comms, and ECI. She began her career at media agencies in New York, working at both Universal McCann and Saatchi & Saatchi. Over the course of her career, she’s worked extensively across categories including automotive, tech, entertainment, pharmaceutical, QSR, and more. Vicki has developed solutions that have helped advertisers drive value from their media buys and improve their agency relationships.

Keri Bruce, Partner, ReedSmith (Princeton NJ only)

Keri Bruce lead’s the Reed Smith advertising team and is an advertising law partner at Reed Smith. She advises clients on a wide array of advertising-related matters, including advertising regulation, social media marketing, emerging technologies such as AI, the metaverse and NFTs, sweepstakes and contests, commercial co-ventures, loyalty programs, intellectual property, and rights of publicity matters, sponsorships, SAG-AFTRA.

In addition, she helps clients negotiate advertising related agreements, including media and creative agency agreements; media buys; talent, influencer, and celebrity endorsement agreements; production contracts; intellectual property and sponsorship agreements; and loyalty programs.

Reserve your place now