Marketing Procurement

Marketing Procurement & Financial Management Summit: Frankfurt & Paris May 2025

Marketing Procurement and Financial Management Summit

May 20th Frankfurt

May 22nd Paris

All Summits 10.00am to 4.00pm

Agenda & Speaker Biographies

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.

To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

Agenda and Speaker Biographies

Speakers will be presenting at both Frankfurt and Paris unless stated otherwise.

09:15 – 10:00 Coffee & Registration

10:00 – 10:15 Welcome & Introduction

10:15 – 11:00 The challenge of marketing contract management: How can marketing procurement stay on top
As the marketing supply chain grows more fragmented and complex, and the number of supplier relationships increases, so do the challenges of financial compliance and contract management. This panel discussion will explore the growing need for enhanced compliance and governance across multiple contract touchpoints, especially as the tech platforms exert greater control over the eco-system.
Stephen Broderick Partner – Global Clients, Media Marketing Compliance (MMC) (Frankfurt only) Jane Dormer, Global Client Services Director, Media Marketing
Compliance (MMC) (Paris only) and Amy Redford, ECIMMC (both cities)

11:00 – 11:45 It’s a brave new world for Marketing & Procurement
Marketing Procurement is currently standing at the crossroads of transformation. AI, automation, and data-driven decision-making are no longer futuristic concepts but now fundamental tools reshaping Procurement’s role in business strategy. For Marketing Procurement teams willing to embrace these changes, the rewards are immense: enhanced efficiency, greater transparency, and measurable value creation.Rather than replacing human expertise, technology and data are the powerhouse that enhances decision-making and elevates Procurement’s role from a cost-cutter to a strategic partner. Iain Seers, CEO at RightSpend, shares his insights on how embracing change and early adoption of innovation can drive unprecedented value for brands willing to adapt to this new paradigm.
Speaker Presentation with Q&A: Iain Seers, Chief Executive Officer and Tiffany Crow, Managing Director EMEA, RightSpend

11:45 – 12:15 Coffee

12:00 – 12:45 Transparency in production: Spotlight on the competitive bidding process
The industry has seen a marked increase in in-house agency production, which can mean that transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house agency production company? How do you ensure creativity is not compromised? Claire Randall Consulting, will run a session focusing on clarity and transparency in the bidding process, giving attendees the opportunity to share experiences and discuss best practice.
Speaker Presentation with Q&A: Claire Randall, Founder and CEO, Claire Randall Consulting and Zoë Senior, Client Services Director, Claire Randall Consulting

12:45 – 2:00 Lunch

2:00 – 2:45 Savings in online media: A procurement specialist´s guide to leveraging online media quality to drive value
Marketing and procurement specialists face significant challenges in the current online advertising landscape, including a lack of standardized metrics, increased fraud and low visibility of advertising effectiveness. Richard Edwards highlights how these dynamics can be transformed into opportunities through a strong partnership between procurement and marketing teams, while Amy Redford brings an advertiser’s perspective on the benefits that a quality-focused approach across all media can reap for brands, including, ultimately, competitive advantages and higher media ROI.
Speaker Presentation with Q&A: Richard Edwards, Global Account Lead, ECI Media Management and Amy Redford, ECIMMC

2:45 – 3:00 Afternoon Tea

3:00 – 3:45 Expert client panel – Discussion and analysis (Frankfurt only)
The day finishes with a client-led panel where delegates will have the opportunity to explore the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & talent management.
Chair: Geoff Hall, Founder & Publisher, Marketing Procurement iQ. Panel: TBC

3:00 – 3:45 From Chaos to Clarity: Balancing Flexibility, Innovation and Control in Scope Management (Paris only)
In today’s fast-paced project environments, managing scope is a delicate balancing act. Too much flexibility can lead to chaos and uncontrolled changes, while excessive control can stifle innovation and agility. This session will provide practical strategies to define, monitor, and adjust project scope while maintaining a
structured yet adaptable approach. Learn how to embrace change without derailing timelines, leverage innovation without losing focus, and enforce control without creating bottlenecks. Through real-world examples and actionable insights, you’ll learn how the world’s largest advertisers are keeping marketing efforts aligned with business goals, driving efficiencies and delivering results with confidence and clarity.
Speaker Presentation with Q&A: Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions

4:00 – 5:00 Networking and Drinks Speaker

Speaker Biographies

Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior teams that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency

Jane Dormer, Global Client Services Director, Media Marketing Compliance (MMC)
Jane heads up our Global Client Services having had 20 years’ experience in Marketing Procurement leading global/regional teams across all marketing disciplines – previously with Sky, Coca-Cola and British Airways. Jane strongly believes in the value of great agency partnerships and within that the need for transparency to deliver efficient and effective sustainable commercial relationships.

Amy Redford, ECIMMC
Amy Redford-Ninghetto, former Head of Global Media Procurement for eBay, has over 20 years’ experience as Marketing Procurement Leader for global brands including eBay, Kraft-Heinz and Peugeot-Citroën. Drawing from her extensive experience, she has now transitioned to Marketing Procurement Consulting – founding Optiwise – enabling Brands to optimise marketing investment ROI. Advertisers benefit from her expertise in navigatingcommercial, contractual, and operational challenges, improving performance and long-term growth. She partners with ECIMMC – helping advertisers seeking to maximise media performance while ensuring financial transparency. Amy is a dynamic leader – she founded and leads the Swiss Marketing Procurement Network for professionals to meet and work together. She is also a regular speaker for Marketing Procurement at industry conferences and collaborates with Professional associations such as CIPS.

Iain Seers, Chief Executive Officer, RightSpend
Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multidiscipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data. Its current clients include many of the top 100 global brands.

Tiffany Crow, Managing Director EMEA, RightSpend
Tiffany has an impressive and successful career in client and brand management, having worked with renowned agencies such as Ogilvy and Hogarth. Her extensive experience encompasses the launch of agency start-ups, managing regional network agencies, and overseeing global campaigns and post-production initiatives for prominent international brands. She now leads the EMEA Client Services and Client Success teams from the hub in London, utilising her agency-side experience advising Global Marketers and Marketing Procurement professionals on marketing optimisation.

Richard Edwards, Global Account Lead, ECI Media Management
Richard has 25 year’s experience in the media industry across a broad range of companies, including both media consulting and financial compliance auditing firms. He ran his own business, Eley Consulting, for many years before selling to ECI and joining their executive management team as a global account lead.

Claire Randall, Founder & CEO, Claire Randall Consulting
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the off ering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offi ces and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known fi gure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the WFA (World Federation of Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of
National Advertisers).

Zoë Senior, Client Services Director, Claire Randall Consulting
Zoë’s career in Client Services spans over 25 years in advertising agencies in the UK, New Zealand and Australia. She has co-owned her own agency and worked with a range of blue-chip clients, across many channels, sectors and markets. Before joining Claire Randall Consulting, she was running the London agency for a global CRM/ Loyalty business.

Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions
Bruno is an award-winning business leader and international best-selling author, Bruno Gralpois is a leading expert on client-agency relations. He is the Co-Founder and Principal of Agency Mania Solutions, a premier service  and technology fi rm helping companies and their marketing organisations realise the transformational value of managed agency partnerships. Bruno’s experience spans leadership roles at companies like Microsoft, Visa, and several pre-IPO software fi rms, bringing invaluable insights to the agency partnership and marketing landscape. His contributions extend beyond business leadership, Bruno’s best-selling book Agency Mania, invites readers to build sustainable partnerships that deliver unmatched work and results. Bruno’s dedication to advancing industry best practices is evident in his role as an Association of National Advertisers (ANA) faculty member, where he leads client-agency relations workshops for top global brands.