Marketing Procurement iQ is hosting the 6th dedicated summit focusing on financial management within marketing procurement, June 29th in Zurich
By Bridget Arik
RedMill Solutions’ Chief Operations Officer analyses the nuances and challenges of client-agency relationships and how pitching can be streamlined in times of uncertainty.
By Nick Sparey
As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.
By Cliff Campeau
While important, agency performance management is sometimes an afterthought for many organizations. Structured properly, a formal performance monitoring and evaluation program can yield meaningful and actionable results on a range of critical topics.
Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.
For the second year running Marketing Procurement iQ is an official media partner of ProcureCon Marketing Europe 2023
By Tom Denford
Tom Denford of ID Comms explores the three most common questions media directors ask about their internal media organizations.
By Tom Denford
Humanity, leadership, infrastructure and consciousness dominated the agenda at the 11th annual ANA Media Conference. Tom Denford, CEO of ID Comms Group, rounds up the key messages.
By Bruno Gralpois
From AI to the Metaverse, Gen Z to governance guidelines, soaring profits in holding companies to the rise of S4 and Stagwell, reducing agency rosters to increasing pitches and from In-Housing to rising inflation and tighter budgets.
By Lindsay Hong
How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.
By Cliff Campeau
2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.
By Christine A Moore
As advertisers look to reset their partner contracts post pandemic, Christine A Moore of RAUS Global says that marketing procurement is focused on re-enforcing the rules of engagement through better corporate governance.
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
By Aimee Luther, MD, The Liberty Guild
The Liberty Guild’s MD Aimee Luther talks about the Herculean challenge required to attain B Corp status, why it’s so important and why so many fail to achieve it.
Denise Carter, VP, Diversity and Communications at designory, eg+ worldwide and mother tongue gives her very personal view about DE&I, why it’s good for business and why effective DE&I is just the beginning not the end
Interviews
