Latest Articles

Swiss Marketing Procurement Network kicks off ambitious 2025 agenda with full house in Zurich

How can Marketing Procurement become a strategic business partner? Marketing Procurement iQ reports on a dynamic peer-led discussion at the second meeting of the Swiss Marketing Procurement Network group in Zurich.

Rethinking AI in a Partnership World: Advice for Advertisers and Agencies

By Bruno Gralpois

What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships.

Jeanette Hübsch’s emotionally intelligent approach to marketing procurement

By Helen Thompson

Making the move from Marketing to Procurement can be challenging, but Jeanette Hübsch, Global Commercial Procurement Lead at Grünenthal, use of social helped her make the leap.

Jill Rankin: Managing an agency transition

By Christine Moore

Jill Rankin, Associate Director Strategic Sourcing Commercial at Sumitomo Pharma America shares her insights and learnings on managing the transition to new agencies.

Gen AI will fundamentally disrupt agency pricing models: How can Marketing Procurement respond?

By Helen Thompson

At a recent Rightspend workshop for marketing procurement held in Amsterdam, CEO Iain Seers urged those attending to leverage Gen AI cost savings potential, whilst mitigating risks. The outcomes make insightful reading.

 

Unlocking Value in Sports Sponsorship: A Procurement Professional’s Guide

By David Little

Brand alignment with sponsee and ensuring ‘frills’ are necessary should be as important as maximising measurable ROI from sponsorship over duration of sponsorship.

An introduction to Influencer Agencies: Insights for procurement professionals

By David Little

As procurement professionals, understanding the basics of influencer agencies and their role in marketing can significantly enhance the value and efficiency of these collaborations. Here’s an introduction to influencer agencies and insights into how they can improve ROI for marketing efforts.

Media inflation set to rise in 2025 and 2026 according to WFA Outlook report

Nine out of 10 top global markets expected to see inflation rise more than in 2024.

Audience Extension Networks – A Guide for Advertisers

MediaSense publishes its fourth guide in the Insight Series examining considerations and best practice for buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).

 

The ROI of measuring ROI: considerations when contracting platforms

By Chris Williams

Marketers seek the best methods of determining how their media investments return value to the company. Market Mix Modelling has re-emerged as the gold standard for this task and yet it has evolved. Now MMM is available as SaaS model which changes the way it should be contracted.

Is corporate trade, often called barter, too good to be true or a no brainer”?

By John Charlesworth

John Charlesworth, Director of Client Relations at Active International explains how using corporate trade as a cost-free catalyst can address wider company challenges, without changing marketing budget, process, agency, or quality.

Principal-based media: Is the juice worth the squeeze?

By Nick Manning

Principal-based or Proprietary Media is a hot button for Procurement following the recent ANA study. In this article Nick Manning looks at the truth behind the headlines and provides guidance on how to calculate the value on offer.

 

 

How can Marketing Procurement contribute to the ESG & Sustainability agenda?

By Helen Thompson

ESG & sustainability were second only to the impact of GenAI in terms of share of agenda at ProcureCon Marketing Europe. Marketing Procurement iQ reports on the key takeaways.

Media procurement: time to double down

By Nick Manning

MMC’s Nick Manning explores the second day of Marketing Procurement iQ’s inaugural conference at the Kia Oval, with the myriad ways in which the landscape of marketing is shapeshifting and what this means for procurement

Advertisers need to start asking agencies new questions

By Stephen Broderick

Financial auditing has had to evolve with the proliferation of digital channels to ensure agencies are keeping to the commercial terms of their advertiser contracts, says Stephen Broderick, CEO of Media Marketing Compliance.

The rise of ‘Proprietary Media’: how procurement should respond

By Nick Manning

With myriad choices in the modern media market, Chairman of Media Marketing Compliance (MMC) Nick Manning explores the landscape of channel and audience fragmentation, how to capitalise on opportunity and to minimise risk

Let’s get excited about audits

By Mark Andrews

It’s time to rethink attitudes to audits and the way we carry them out, says Mark Andrews, Senior Consultant at ID Comms.

How will AI impact agency business models and compensation?

By Cliff Campeau, Principal, AARM

Artificial Intelligence is poised to reshape the advertising industry, says Cliff Campeau of Advertising Audit & Risk Management

Media pitch preparation phase: detailed project plan and timing

by Wojciech Raś

In the latest article in the series, Managing Director of Progmatic Media Wojciech Raś, delves deeper into the levels of media pitch preparation, writing and aligning the project charter and mapping the relevant resources.

Pitch procurement: The winning game plan

By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions

Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?

Should agency management sit with marketing or procurement?

By Jim Wallace

Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management

Claire Randall: The impact of inflation on production

By Claire Randall

As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.

Tough times need a hard look at media and agency performance

By Fiona Foy

Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars

Media: A new 5-point plan for procurement

By Nick Manning

The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.

Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

Interviews

Sabrina Troskos, Marketing Procurement Women of Influence
Kim Harrison Johnson
Tina Fegent
Lindsay Hong of SmartAssets on Scaling Content
Jessie Nagel and Gabi Kay of Green The Bid
Maria Antonova Teva Pharmaceuticals
Dan Montalbano of Girl & Bear VCCP
Joyce Chen egplus
Jillian Gibbs Advertising Production Resources APR
Ncky Russell WDC

Guides

Subject Matter Expert