ECI Media Management’s Q3 media inflation update reveals that US TV pricing is set to deteriorate further as Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities.
The Review is the only magazine dedicated to covering marketing procurement, media management and creative production. The 88-page digital magazine contains 30 insightful articles and lists and is now available to download.
By Bruno Gralpois
Are chaos, complexity and costs the greatest threats to corporate performance? Bruno Gralpois discusses how to navigate these potential roadblocks to a successful partnership.
According to a new report of 500 marketing decision makers, nine in ten (95%) say that staying on top of agency investments and maintaining open communication helps nurture long-term partnerships with their agencies
By Tracey Barber, Havas Creative
Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding
By Nick Manning
The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.
By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions
Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?
The latest report from MediaSense highlights the increasing financial and mental toll placed on agencies, as the need for evolution of the pitch process grows
Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.
By Jim Wallace
Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management
By Tom Denford
Tom Denford of ID Comms explores the three most common questions media directors ask about their internal media organizations.
By Lindsay Hong
How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.
By Cliff Campeau
2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
By Aimee Luther, MD, The Liberty Guild
The Liberty Guild’s MD Aimee Luther talks about the Herculean challenge required to attain B Corp status, why it’s so important and why so many fail to achieve it.
Niku Banaie, Founder and CEO of The Upside
As new spaces evolve in the metaverse, The Upside’s Founder Niku Banaie explores how adaptations must be made for procurement professionals to comply with new standards, laws and ethics
Denise Carter, VP, Diversity and Communications at designory, eg+ worldwide and mother tongue gives her very personal view about DE&I, why it’s good for business and why effective DE&I is just the beginning not the end
Interviews
