Latest Articles

US TV pricing set to deteriorate further into deflationary territory

ECI Media Management’s Q3 media inflation update reveals that US TV pricing is set to deteriorate further as Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities.

 

Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!

The Review is the only magazine dedicated to covering marketing procurement, media management and creative production. The 88-page digital magazine contains 30 insightful articles and lists and is now available to download.

How to overcome the 3Cs of partnership demise

By Bruno Gralpois

Are chaos, complexity and costs the greatest threats to corporate performance? Bruno Gralpois discusses how to navigate these potential roadblocks to a successful partnership.

Research shows that data analysis can help CMOs meet their objectives and KPIs with current budgets

According to a new report of 500 marketing decision makers, nine in ten (95%) say that staying on top of agency investments and maintaining open communication helps nurture long-term partnerships with their agencies

I’m no marketing procurement expert but…

By Tracey Barber, Havas Creative

Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding

The ANA Programmatic Study: How Procurement can provide the answers

By Nick Manning

The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.

Pitch procurement: The winning game plan

By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions

Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?

MediaSense ‘Pitch Smart’ study reinforces the need to evolve the pitch process

The latest report from MediaSense highlights the increasing financial and mental toll placed on agencies, as the need for evolution of the pitch process grows

Should agency management sit with marketing or procurement?

By Jim Wallace

Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management

Change of direction: Replace working/non-working ratios with deploy & develop allocations

By Bruno Gralpois  

Is the working to non-working balancing act obsolete and flawed?

How can brands get the media they deserve?

By Tom Denford

Tom Denford of ID Comms explores the three most common questions media directors ask about their internal media organizations.

Content automation & AI: Creative production insights from the localisation industry 

By Lindsay Hong

How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.

5 actions to offset marketing budget reductions

By Cliff Campeau 

2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.

Claire Randall: The impact of inflation on production

By Claire Randall

As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.

Tough times need a hard look at media and agency performance

By Fiona Foy

Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars

Media: A new 5-point plan for procurement

By Nick Manning

The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.

Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

Seven reasons why decoupling marketing development and strategy from asset production is worthwhile

By Ina Nießler

Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.

Wave goodbye to “Mad Men” handshakes and gut feel appointments – it’s time to pitch smarter: Part 3

By Kate Howe

In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

By Andy Pearch

Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.

The quest for accountability in programmatic

By Keri Bruce 

With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?

From value to values – welcoming the new era of integrity

By Aimee Luther, MD, The Liberty Guild

The Liberty Guild’s MD Aimee Luther talks about the Herculean challenge required to attain B Corp status, why it’s so important and why so many fail to achieve it.

Unleashing the value of the metaverse for procurement

Niku Banaie, Founder and CEO of The Upside 

As new spaces evolve in the metaverse, The Upside’s Founder Niku Banaie explores how adaptations must be made for procurement professionals to comply with new standards, laws and ethics

Denise Carter: Representative images are just the start for true Diversity, Equity and Inclusion

Denise Carter, VP, Diversity and Communications at designory, eg+ worldwide and mother tongue gives her very personal view about DE&I, why it’s good for business and why effective DE&I is just the beginning not the end

Interviews

Jessie Nagel and Gabi Kay of Green The Bid
Maria Antonova Teva Pharmaceuticals
Tina Fegent
Dan Montalbano of Girl & Bear VCCP
Joyce Chen egplus
Jillian Gibbs Advertising Production Resources APR
Ncky Russell WDC

Guides

Subject Matter Expert