Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement, in Frankfurt 20th May and Paris 22nd May.
By Nick Manning
This year’s Marketing Procurement IQ conference will provide senior procurement people with robust navigation through a marketing landscape that has evolved significantly in the last twelve months.
How can Marketing Procurement become a strategic business partner? Marketing Procurement iQ reports on a dynamic peer-led discussion at the second meeting of the Swiss Marketing Procurement Network group in Zurich.
By Cliff Campeau
An SRM process in marketing reduces risks, optimises agency management, and involves procurement teams in ongoing financial oversight, fostering trust and collaboration.
By Donna Malone
With industry concerns over the cost and disruption of pitches and a growing desire for longer lasting, more effective partnerships, we have seen more and more brands opting to renegotiate.
By Jon Williams
Despite (or maybe because of) the gargantuan amount of commentary out there about AI, the prevailing view for most still seems to be based around apprehension, misinformation and misconceptions.
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. WFA report highlights options open to advertisers to create safe spaces for GenAI use.
By Bruno Gralpois
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships.
Origin advances independent audit framework with new RFPs and expert collaboration.
By David Little
Brand alignment with sponsee and ensuring ‘frills’ are necessary should be as important as maximising measurable ROI from sponsorship over duration of sponsorship.
By David Little
As procurement professionals, understanding the basics of influencer agencies and their role in marketing can significantly enhance the value and efficiency of these collaborations. Here’s an introduction to influencer agencies and insights into how they can improve ROI for marketing efforts.
Nine out of 10 top global markets expected to see inflation rise more than in 2024.
MediaSense publishes its fourth guide in the Insight Series examining considerations and best practice for buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).
By Chris Williams
Marketers seek the best methods of determining how their media investments return value to the company. Market Mix Modelling has re-emerged as the gold standard for this task and yet it has evolved. Now MMM is available as SaaS model which changes the way it should be contracted.
By John Charlesworth
John Charlesworth, Director of Client Relations at Active International explains how using corporate trade as a cost-free catalyst can address wider company challenges, without changing marketing budget, process, agency, or quality.
By Nick Manning
Principal-based or Proprietary Media is a hot button for Procurement following the recent ANA study. In this article Nick Manning looks at the truth behind the headlines and provides guidance on how to calculate the value on offer.
By Helen Thompson
ESG & sustainability were second only to the impact of GenAI in terms of share of agenda at ProcureCon Marketing Europe. Marketing Procurement iQ reports on the key takeaways.
By Nick Manning
MMC’s Nick Manning explores the second day of Marketing Procurement iQ’s inaugural conference at the Kia Oval, with the myriad ways in which the landscape of marketing is shapeshifting and what this means for procurement
By Stephen Broderick
Financial auditing has had to evolve with the proliferation of digital channels to ensure agencies are keeping to the commercial terms of their advertiser contracts, says Stephen Broderick, CEO of Media Marketing Compliance.
By Nick Manning
With myriad choices in the modern media market, Chairman of Media Marketing Compliance (MMC) Nick Manning explores the landscape of channel and audience fragmentation, how to capitalise on opportunity and to minimise risk
By Mark Andrews
It’s time to rethink attitudes to audits and the way we carry them out, says Mark Andrews, Senior Consultant at ID Comms.
By Cliff Campeau, Principal, AARM
Artificial Intelligence is poised to reshape the advertising industry, says Cliff Campeau of Advertising Audit & Risk Management
by Wojciech Raś
In the latest article in the series, Managing Director of Progmatic Media Wojciech Raś, delves deeper into the levels of media pitch preparation, writing and aligning the project charter and mapping the relevant resources.
By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions
Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?
By Jim Wallace
Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
Interviews
