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Creative Production

Clair Carter-Ginn: Modelling the world of creative operations  

By Maddy Smith

Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.

 

In-Housing

In-Housing: Work out your ‘why’

By Andy Hammerton

There are various motives to in-housing. Control, cost, transparency and performance. All are valid but they’re not all necessarily comfortable bedfellows.

 

 

When corporate and in-house agency cultures collide

By Annette Frem & Derek Whitehead

Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?

Ethics & Ecology

Ethical Advertising: Marketing Procurement can play a key role to effect change

By Jake Dubbins & Tina Fegent

Conscious Advertising Network calls on marketing procurement to ensure all RFPs, contracts and audits enshrine ethical advertising standards

 

AdGreen readies carbon calculator as Nestlé and Unilever amongst the first to commit to advertising levy

AdGreen has announced its carbon calculator will launch this September and will be free at the point of use for all in the UK advertising industry, with the levy being introduced from June 1st.

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