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Women of Influence
Women of Influence in Partnership with Decideware
Marketing Procurement
Marketing Procurement
How Procurement Can Drive Value by Selecting the Right Events Agency
Media Management
Audience Extension Networks – A Guide for Advertisers
Marketing Procurement
An introduction to Influencer Agencies: Insights for procurement professionals
Media Management
The ROI of measuring ROI: considerations when contracting platforms
Marketing Procurement
Unlocking Efficiency: 4 Steps to powerful agency management and how to handle roadblocks
Women of Influence in Partnership with Decideware
Sabrina Traskos: Procurement and the Patient
Marketing Procurement
How ARM platforms use AI and automation to revolutionise advertising activities
Marketing Procurement
Avoiding pitfalls and maximising long-term value for your MarTech migration
Marketing Procurement
Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024
Media Management
ISBA and MMC join forces to enhance transparency for UK advertisers
Marketing Procurement
Beyond the Guessing Game: The Real Benefits of Martech
Media Management
Principal-based media: Is the juice worth the squeeze?
Creative Production
From too much to too little: The Unintended Consequences of Decoupling
Media Management
Is corporate trade, often called barter, too good to be true or a no brainer”?
Marketing Procurement
How can Marketing Procurement contribute to the ESG & Sustainability agenda?
Marketing Procurement
A CMO’s Wake-up Call: not Who but How
Media Management
MediaSense to acquire PwC UK’s Marketing & Media Owner team
Marketing Procurement
Why marketing procurement should focus on driving value and not just savings
Marketing Procurement
There’s more to marketing procurement than meets the AI
Media Management
MediaSense 2025 report: 71% of brands believe organisational structure is the biggest blocker to transformation
Creative Production
APR Webinar launch: How AI is Transforming Video and Content Production
Creative Production
Great creativity doesn’t have to come at the cost of your bottom line, labour-hours, or the planet
Marketing Procurement
How will AI impact agency business models and compensation?
Marketing Procurement
Should CPOs invest more time in developing category management strategies?
Media Management
Media pitch preparation phase: project charter, status quo and resource mapping
Marketing Procurement
Former Johnson & Johnson VP announces launch of Illumino Partnership Consultancy
Marketing Procurement
Change of direction: Replace working/non-working ratios with deploy & develop allocations
Marketing Procurement
Blind trust puts advertisers at risk
Marketing Procurement
Charging for ideas: Man hours vs machine hours
Creative Production
ICP Announces Acquisition of UK-based Team 6ix
Creative Production
Point of purchase displays: Best practices to boost marketing value and procurement ROI
Marketing Procurement
Procurement’s future is bright…and busy
Ethics & Ecology
ISBA’s Responsible Retail Media Framework
Marketing Procurement
WFA report calls for sponsorship to drive sustainability and social equity
Ethics & Ecology
Opinion: Why procurement should be looking for agencies with distributed workforces
Marketing Procurement
Sins of the Father: how to learn from the past and clear up MarTech messes
Media Management
Media delivery strategy: The Pros and Cons of In-House vs Agency
Media Management
Media Transparency: light at the end of the tunnel?
Marketing Procurement
Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming
Marketing Procurement
Managing MarTech transformations: Six key tips from the experts
Marketing Procurement
Research shows that data analysis can help CMOs meet their objectives and KPIs with current budgets
Reports & Guides
Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!
Marketing Procurement
How to overcome the 3Cs of partnership demise
Marketing Procurement
Pitch procurement: The winning game plan
Marketing Procurement
I’m no marketing procurement expert but…
Media Management
ECI Media Management incorporates Eley Consulting into its business, strengthening European and UK presence
Marketing Procurement
Sink or swim:10 key points to navigating Quarterly Business Reviews with your agency partners without drowning
Marketing Procurement
Marketing Procurement & Financial Management Summits: Autumn 2023
Media Management
The ANA Programmatic Study: How Procurement can provide the answers
Creative Production
APR Founder Jillian Gibbs announces launch of The Marketer’s Guide to Creative Production book
Creative Production
Harder, better, faster, stronger
Creative Production
Locaria supports Finnish Design Shop consolidate multilingual marketing, SEO & data reporting
Marketing Procurement
The hidden costs of MarTech transformation
Media Management
Nick Manning appointed Non-Executive Chairman of Media Marketing Compliance
Marketing Procurement
Marketing Procurement & Financial Management Summit: Zurich June 2023
Marketing Procurement
MediaSense ‘Pitch Smart’ study reinforces the need to evolve the pitch process
Marketing Procurement
Saving money without reducing your impact
Marketing Procurement
Marketing Procurement Coming of Age
Marketing Procurement
Who should be responsible for Agency Performance Management?
Media Management
Marginal gains. Big wins.
Marketing Procurement
ANA Advertising Financial Management conference: key takeaways and actionable insights
Media Management
Should advertisers insist on programmatic being included in all audit programs?
Marketing Procurement
Cut Through the RFP Point of Purchase Display Clutter
Media Management
WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers
Marketing Procurement
Marketing Procurement iQ announces official media partnership with Procurecon Marketing 2023
Media Management
To bridge Marketing and Procurement: Let Media be your connector
Marketing Procurement
Top emerging markets to consider offshoring creative without compromising quality
Media Management
How can brands get the media they deserve?
Marketing Procurement
Back to basics for marketing procurement
Media Management
Consumer privacy protection regulators are ready. Are you?
Creative Production
The future of AI in client – agency relationships
Creative Production
Dragonfly AI: Implementation of AI in advertising and marketing
Creative Production
Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning
Marketing Procurement
What Next?: Seven phrases that defined advertising in 2022 and describe where the industry is headed
Creative Production
Content automation & AI: Creative production insights from the localisation industry
Media Management
ANA Media Conference report: People first, business benefits
Reports & Guides
MSQ Marketing Procurement Survey 2023: call for entries
Women of Influence in Partnership with Decideware
Green The Bid: Jessie Nagel and Gabi Kay talk about how the movement they co-founded is helping create sustainable production
Marketing Procurement
5 actions to offset marketing budget reductions
Marketing Procurement
Marketing Procurement Roundtable: How data can navigate procurement through the perfect storm of inflation and budget cuts in 2023
Media Management
Media Management: Predictions and insights for 2023
Ethics & Ecology
Chris Kenna: Marketing Procurement’s role in driving diversity and inclusion
Marketing Procurement
Marketing Procurement & Financial Management Summit: Amsterdam February 2023
Marketing Procurement
Marketing Procurement & Financial Management Summit: Seattle & San Francisco March 2023
Marketing Procurement
Marketing Procurement & Financial Management Summit: Amsterdam February 2023
Marketing Procurement
Marketing Procurement & Financial Management Summit: Seattle & San Francisco March 2023
Marketing Procurement
WFA research reveals agencies feel more comfortable being honest with clients
Marketing Procurement
UK and US agencies react in horror to Keurig Dr Pepper 360-day payment terms
Marketing Procurement
Are you gambling with your agency partners?
Marketing Procurement
Key takeaways from ProcureCon Marketing 2022: Actionable advice to put in place now
Media Management
Cliff Campeau on why ad industry trends pose real risks to advertisers
Marketing Procurement
ProcureCon Marketing USA 2022: Broderick urges procurement to take control of marketing supply chains
Ethics & Ecology
TrinityP3 announce statutory declaration on bullying and harassment in the workplace
Marketing Procurement
Wave goodbye to “Mad Men” handshakes and gut feel appointments – it’s time to pitch smarter: Part 3
Marketing Procurement
Bacardi award HH Global multi-year contract to manage procurement of POS across western Europe
Ethics & Ecology
From value to values – welcoming the new era of integrity
Marketing Procurement
How to make the “marriage” of a new client-agency relationship last
Marketing Procurement
Kate Howe of MSQ asks: Do pitches really give agencies the best chance to succeed? Part 2
Marketing Procurement
Kate Howe of MSQ on Procurement’s Pitching Predicaments: Part 1
Marketing Procurement
MSQ Procurefest Special: The Future of the Pitch
Marketing Procurement
Marketing Procurement & Financial Management Summit: Chicago & New York October 2022
Marketing Procurement
Marketing Procurement & Financial Management Summit: Chicago & New York October 2022
Media Management
WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis
Marketing Procurement
Latest research shows CMOs benefit greatly from better working relationships with procurement
Marketing Procurement
Opinion: Can treading water be considered progress?
Marketing Procurement
ANA report finds perceived contribution of marketing procurement differs widely from marketers to agencies
Marketing Procurement
Latest Ebiquity and WFA report: Tackling Responsible Media
Media Management
“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period
Marketing Procurement
Havas report unveils new client-agency relationship barometer and the growing influence of marketing procurement
Marketing Procurement
Robin Seasock appointed to CEO at Decideware
Marketing Procurement
Advertising in a recession: What’s the best approach?
Reports & Guides
WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement
Marketing Procurement
Key considerations in multilingual content purchasing
Marketing Procurement
R3 acquires advertising intelligence platform Adbrands
Media Management
The quest for accountability in programmatic
Creative Production
Double disruption will fill the content gap
Media Management
Media: A new 5-point plan for procurement
Marketing Procurement
When chaos calls, will your partnerships thrive or dive?
Ethics & Ecology
Marketing, diversity and inclusion: Just add accountability.
Media Management
Why advertisers must not rely on media buying templates as a one-size-fits-all
Marketing Procurement
ANA Financial Management conference 2022: Back in the room and back on track with new thinking
Marketing Procurement
Here’s how Nike is driving Ad Net Zero through all its touchpoints
Marketing Procurement
Marketing Procurement and Financial Management Summit Edinburgh: Key takeaways and questions to ask your agency
Creative Production
Creative automation: Why not ditch the manual effort?
Women of Influence in Partnership with Decideware
Claire Randall: Clarity is the key to unlocking efficiencies
Marketing Procurement
Automating marketing procurement to achieve your 2022 goals report
Media Management
Media Contract Guidance for Advertisers: Global Best Practice 2022 report
Marketing Procurement
Looking for better relationships? Ask better questions
Marketing Procurement
Advertisers: Did you get what you paid for?
Media Management
End of the line: How Heineken are preparing themselves for a future without cookies
Creative Production
Are you paying competitive rates for agency studio services?
Women of Influence in Partnership with Decideware
International Women’s Day – Hard-won successes, but still much to do
Reports & Guides
To audit or not to audit: An analysis of FirmDecisions’ latest report
Marketing Procurement
Sourcing celebrity talent: The first question should be ‘why’ not ‘who’
Marketing Procurement
Kredo and McLachlan named as new co-chairs of WFA Sourcing Forum
Media Management
Top 10 USA media performance criteria for agency contracts
Marketing Procurement
Paper procurement: Are you getting the best deal?
Marketing Procurement
Marketing Procurement and Financial Management Summit: 23 March: Edinburgh
Marketing Procurement
Marketing Procurement and Financial Management Summit: 23 March: Edinburgh
Marketing Procurement
Four marketing procurement trends shaping strategy in 2022
Media Management
Time & Material: The best mode of agency remuneration?
Marketing Procurement
In a post pandemic world are your current governance practices for managing agencies fit for purpose?
Media Management
7 Trends for 2022: Transparency, governance and collaboration drive media agenda
Masters in Marketing Procurement Series In Partnership With RightSpend
Dana Small: Passionate about marketing procurement – blogger, podcaster, speaker
Marketing Procurement
What should brands do when the talent crisis impacts their agency’s performance?
Marketing Procurement
From culture to contracts: Creating more diverse and inclusive marketing
Marketing Procurement
Stronger together: Driving value when it matters most
Women of Influence in Partnership with Decideware
Mary Ann Brennan: An inspirational futurist in the world of marketing, procurement and advertising
Media Management
EACA launches new “Media Auditing Guidelines”
Masters in Marketing Procurement Series In Partnership With RightSpend
Hershey’s Sherry Ulsh: Recognising marketing procurement as a profession
Marketing Procurement
Bruno Gralpois of Agency Mania interrogates: ‘Are you a double agent’?
Women of Influence in Partnership with Decideware
Sarah Scudder: Passionate for procurement and people
Marketing Procurement
A quick, cost-effective way to protect against risks in marketing spend
Masters in Marketing Procurement Series In Partnership With RightSpend
Gilead Sciences’ Garrett Clark and Keecia Scott: Viewing agencies as partnerships not relationships
Marketing Procurement
Top Tips: IPA & CIPS on how agencies, marketing and procurement can work better together
Media Management
Media transparency in the post-pandemic climate: What advertisers and agencies must address
Women of Influence in Partnership with Decideware
Tina Fegent: a marketing procurement Evangelist
Marketing Procurement
Pitch Plus: The role of marketing procurement in driving insights
Marketing Procurement
RightSpend’s Iain Seers on the value of benchmarking: the best kept secret
Reports & Guides
WFA makes Global Marketing Procurement 2020 and Beyond report available to download
Masters in Marketing Procurement Series In Partnership With RightSpend
Deloitte’s David Bygrave: Rise of project-based work, agency relations and how to navigate the Australasian market
Masters in Marketing Procurement Series In Partnership With RightSpend
Teva’s Maria Antonova: Agency models, transparency and how marketing procurement can be innovators
Marketing Procurement
Pitching: it’s a seller’s market
Leaders in Creative Production
Production: Connecting Creative and Marketing + Procurement
Marketing Procurement
Should agency management sit with marketing or procurement?
Masters in Marketing Procurement Series In Partnership With RightSpend
Masters in Marketing Procurement series launches in partnership with RightSpend
Masters in Marketing Procurement Series In Partnership With RightSpend
Adobe’s Antonio Humphreys: leading global marketing procurement and finance teams while giving back
Leaders in Creative Production
Mat Mildenhall of eg+ worldwide: Flipping the production model
Marketing Procurement
What’s New In Food Packaging, 2021 Edition
Marketing Procurement
Coca-Cola creates over 70 new marketing procurement jobs across the globe
Marketing Procurement
The centrality of aligning your roster to your model
Reports & Guides
How marketing procurement can bridge the gap with marketing
Marketing Procurement
Five reasons clients can inadvertently set their agencies up for failure
Marketing Procurement
How procurement can take a front seat in a post-pandemic world
Marketing Procurement
The balancing act of project versus retainers
Creative Production
Lindsay Hong: Scaling multilingual content whilst retaining local sentiment
Media Management
ISBA launches new Media Services Framework
Marketing Procurement
Locaria’s Procurement Guide to Global Content Purchasing: steps to success
Marketing Procurement
ANA Financial Management Conference Report: Procurement- Take your seat at the table
Marketing Procurement
ANA Financial Management Conference Report: Back to a future…where relationships matter
Media Management
The power of influencers: Their power, ROI and dangers
Advertising & Marketing
WFA launches three groups to address key marketer priorities
Marketing Procurement
Maryl Adler interview: The key questions for marketing procurement today
Marketing Procurement
Advertisers: Get ready for the talent wars
Marketing Procurement
Opinion: Does your marketing procurement live the core value of Project Spring?
Marketing Procurement
Opinion: Where do the best marketing procurement people come from?
Marketing Procurement
Opinion: Five ways for CFOs to spot and eliminate risk in media and marketing
Ethics & Ecology
How to Make Marketing Supplier Diversity Meaningful
Ethics & Ecology
‘Winning the decade’: S4Capital sets out its plans for sustainable development
Marketing Procurement
More empathy, less blame: marketing procurement post-Covid
Creative Production
Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?
Marketing Procurement
Achieving Superior Supplier Value: collaboration and focus
Marketing Procurement
Maryl Adler explains how Procurement can drive innovation through partnership
Marketing Procurement
TAG sets out five commonalities for driving value through marketing-procurement partnerships
Ethics & Ecology
2021 Sustainable Packaging Trends: Eco-friendly consumers increasingly seek out brands that demonstrate ecological sourcing
Creative Production
The rise of the Adaptive Agency
Ethics & Ecology
Danone and Travlrr talk about the ‘Sustainable Remote’ advertising production model
Marketing Procurement
Taming alligators: Creative agency exit audits
Marketing Procurement
Opinion: Quote Unquote – How agencies get creative with choosing suppliers
Creative Production
Watch the world’s first sustainable automotive production solution in action
Creative Production
Could the world’s first sustainable automotive production solution significantly cut carbon emissions and travel costs?
Marketing Procurement
For marketing, efficiency and effectiveness are two sides of the same coin
Marketing Procurement
Webinar: Reinventing the agency model by removing complexity
Marketing Procurement
Shapeshifters: morphing the agency model by removing complexity
Marketing Procurement
WFA define eleven world-class standards for marketing procurement
Marketing Procurement
Nick Sparey joins RAUS Global as Senior Partner
Marketing Procurement
Music Licensing in the US & UK – Two Countries Divided By A Common Language
Marketing Procurement
Music Licensing Rights: The Use of Old Music in Times of Crisis
Marketing Procurement
Shifting Perceptions: WFA report sets out strategies to drive marketing procurement from cost savings to value creation
Marketing Procurement
VoxComm: Late Payment. It’s not smart. It’s irresponsible.
Marketing Procurement
Are online marketplaces right for printing and marketing services?
Marketing Procurement
Procurement has room to improve on gender diversity
CV-19 New Normal
Agility is the key to successful marketing procurement
Media Management
Media: In or Out?
Media Management
Pathfinding study lays down a challenge the industry will strive to meet
Media Management
Time for change and transparency in programmatic advertising
Media Management
Can econometrics prove the value of influencers?
Marketing Procurement
Money Matters: Making remuneration agreements work for client and agency
Marketing Procurement
How marketing procurement can develop sustainable relationships in the ‘new normal’
Marketing Procurement
Is there now an opportunity for “Marketing Procurement” to really reinvent itself?
Creative Production
Translation: Brand language in market – how to avoid expensive mistakes
Media Management
Programmatic media buying guide: Fixing the leaky bucket
Marketing Procurement
Procurement: Marketing’s first line of defence
Marketing Procurement
Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement
Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement
Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement
Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement
Four types of risk profiles when working with agency partners: What’s yours?
Marketing Procurement
Perfect fit: The value of preferred vendor relationships
Ethics & Ecology
Ethical Advertising: Marketing Procurement can play a key role to effect change
Marketing Procurement
Print e-Sourcing: How to tame tail spend and reduce costs by up to 22%
Creative Production
Perfect Storm: The collision of client payment terms and the post COVID economy
Marketing Procurement
Pitching and chemistry in the time of COVID-19
Creative Production
Why brands are taking greater control of the evolving advertising and creative production landscape
Marketing Procurement
Music Licensing: Clear as mud
Marketing Procurement
Sync Market: Requires due diligence and smarter procurement from brands
Marketing Procurement
Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement
Bid Management: Transparency in the bidding process for creative production: Part One
Marketing Procurement
Why getting the commercial relationship right between advertisers and agencies is critical
Marketing Procurement
How long do we need to wait for the change in marketing procurement to make it to APAC?
Media Management
How Barclays took the advertiser-agency contract to a whole new level of transparency
Marketing Procurement
‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Marketing Procurement
TV is the bright future of advertising – CEO of Thinkbox tells marketing procurement
Marketing Procurement
50 shades of agency pitch consultants: How to pick the right one for your business
Creative Production
I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’
Media Management
Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management
Trust and Transparency in Media and Marketing
In-House
In-House Agencies – How did we get here and do they really deliver ‘more for less’?
Creative Production
Digital Asset Management: What Is The Digital Asset Supply Chain?
In-House
Video Production: Sourcing freelance videographers in the gig economy
Marketing Procurement
In-House Agencies: A win for marketing procurement?
In-House
In-Housing: Work out your ‘why’
Marketing Procurement
Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement
10 Strategic and operational principles for agency selection
Marketing Procurement
Global Agency Relations Management – Acceleration of Change
Marketing Procurement
SRM: Why supplier relationship management matters
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