By Tracey Barber, Havas Creative
Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding
By Jim Wallace
Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management
By Bridget Arik
RedMill Solutions’ Chief Operations Officer analyses the nuances and challenges of client-agency relationships and how pitching can be streamlined in times of uncertainty.
By J Francisco Escobar
Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met.
By Christine Downton
Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.
By Cliff Campeau
While important, agency performance management is sometimes an afterthought for many organizations. Structured properly, a formal performance monitoring and evaluation program can yield meaningful and actionable results on a range of critical topics.
By Christine Moore
Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.
Three marketing data specialists discuss the challenges and opportunities facing Marketing Procurement in 2023 and how benchmarking helps marketing and procurement teams to yield more value from their agencies.
By Cliff Campeau
2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
In the second of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
Over three articles Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
As TrinityP3 changes its pitch process, it aims to tackle the Mad Men stigma that the industry is finding so hard to shake.
But too many soft KPIs and “the wrong KPIs” are a rising concern
By Maddy Smith
Supported by the WFA, Ebiquity has launched its Tackling Responsible Media report, exploring what steps advertisers should take to deliver responsible media investments.
By Bruno Gralpois
Agency Mania Solutions’ Bruno Gralpois explores how, just like marriage, client-agency relationships require a high level of investment and commitment to grow and understand one another.
By Bruno Gralpois
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies.
By Maddy Smith
Today, marketing procurement has greater influence and scope than ever, and as the findings of the Havas “Meaningful Brands Special Report: The Client-Agency Barometer” shows there is an urgent need to build a more meaningful relationship between agencies and clients.
By Maddy Smith
CMO Council launches latest marketing procurement report; assessing the relationship between marketing and procurement, how they collaborate and what hurdles they must overcome.
By Maddy Smith
In partnership with Flock Associates, the WFA has launched a new Tech & Tools in Marketing Procurement report. The report offers general, high-level information to assist WFA members when reviewing their digital transformation strategies.
By Maddy Smith
There is still good, bad, and ugly in the world of marketing procurement. While there has been some advancement since the 2010 benchmark report from the ANA, the study reveals significant gaps in progress and perceptions.
By Leah Montebello
Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.
By Maddy Smith
FirmDecisions’ most recent report gives a comprehensive guide to compliance auditing for advertisers.
By Leah Montebello
Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.
By Leah Montebello
Keecia Scott and Garrett Clark of Gilead Sciences discuss strong agency partnerships, the pharmaceutical industry and how marketing procurement proved invaluable during the pandemic.
By Andrea Ruskin and Maddy Smith
As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.
By Leah Montebello
David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.
By Leah Montebello
Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.
By Leah Montebello
Antonio Humphreys, Group Manager at Adobe, on emotional intelligence in leadership, international teams and transparency in negotiations.
By Leah Montebello
Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”
By Leah Montebello
RightSpend’s CEO on why he led an MBO to driving marketing procurement efficiencies with tech and transparency.
By Stephen Broderick
In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.
Maryl Adler discusses the role of the marketing procurer and how transparency and alignment is the way forward.
By Maryl Adler
A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners
By Christine Downton
The ten top tips to ensuring a successful outcome when running a pitch
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.
