I’m no marketing procurement expert but…

By Tracey Barber, Havas Creative

Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding

Should agency management sit with marketing or procurement?

By Jim Wallace

Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management

Pitch perfect: How to gain clarity on the media agency pitch process

By Bridget Arik

RedMill Solutions’ Chief Operations Officer analyses the nuances and challenges of client-agency relationships and how pitching can be streamlined in times of uncertainty.

Marketing Procurement Coming of Age

By J Francisco Escobar

Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met.


Saving money without reducing your impact

By Christine Downton

Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.

Who should be responsible for Agency Performance Management?

By Cliff Campeau

While important, agency performance management is sometimes an afterthought for many organizations. Structured properly, a formal performance monitoring and evaluation program can yield meaningful and actionable results on a range of critical topics.

Chris Kenna: Marketing Procurement’s role in driving diversity and inclusion

By Christine Moore

Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.

Marketing Procurement Roundtable: How data can navigate procurement through the perfect storm of inflation and budget cuts in 2023

Three marketing data specialists discuss the challenges and opportunities facing Marketing Procurement in 2023 and how benchmarking helps marketing and procurement teams to yield more value from their agencies.

5 actions to offset marketing budget reductions

By Cliff Campeau 

2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.

Wave goodbye to “Mad Men” handshakes and gut feel appointments – it’s time to pitch smarter: Part 3

By Kate Howe

In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.

Kate Howe of MSQ asks: Do pitches really give agencies the best chance to succeed? Part 2

In the second of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.

Kate Howe of MSQ on Procurement’s Pitching Predicaments: Part 1

Over three articles Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.

TrinityP3 announce statutory declaration on bullying and harassment in the workplace

As TrinityP3 changes its pitch process, it aims to tackle the Mad Men stigma that the industry is finding so hard to shake.

WFA research reveals agencies feel more comfortable being honest with clients

But too many soft KPIs and “the wrong KPIs” are a rising concern

Latest Ebiquity and WFA report: Tackling Responsible Media

By Maddy Smith

Supported by the WFA, Ebiquity has launched its Tackling Responsible Media report, exploring what steps advertisers should take to deliver responsible media investments. 


How to make the “marriage” of a new client-agency relationship last

By Bruno Gralpois

Agency Mania Solutions’ Bruno Gralpois explores how, just like marriage, client-agency relationships require a high level of investment and commitment to grow and understand one another.

When chaos calls, will your partnerships thrive or dive? 

By Bruno Gralpois

How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies.

Havas report unveils new client-agency relationship barometer and the growing influence of marketing procurement

By Maddy Smith

Today, marketing procurement has greater influence and scope than ever, and as the findings of the Havas “Meaningful Brands Special Report: The Client-Agency Barometer” shows there is an urgent need to build a more meaningful relationship between agencies and clients.

Latest research shows CMOs benefit greatly from better working relationships with procurement

By Maddy Smith

CMO Council launches latest marketing procurement report; assessing the relationship between marketing and procurement, how they collaborate and what hurdles they must overcome.

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

By Maddy Smith

In partnership with Flock Associates, the WFA has launched a new Tech & Tools in Marketing Procurement report. The report offers general, high-level information to assist WFA members when reviewing their digital transformation strategies. 

ANA report finds perceived contribution of marketing procurement differs widely from marketers to agencies

By Maddy Smith

There is still good, bad, and ugly in the world of marketing procurement. While there has been some advancement since the 2010 benchmark report from the ANA, the study reveals significant gaps in progress and perceptions.

Tina Fegent: a marketing procurement Evangelist

By Leah Montebello

Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.

To audit or not to audit: An analysis of FirmDecisions’ latest report

By Maddy Smith

FirmDecisions’ most recent report gives a comprehensive guide to compliance auditing for advertisers. 

Hershey’s Sherry Ulsh: Recognising marketing procurement as a profession

By Leah Montebello

Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.

Gilead Sciences’ Garrett Clark and Keecia Scott: Viewing agencies as partnerships not relationships

By Leah Montebello

Keecia Scott and Garrett Clark of Gilead Sciences discuss strong agency partnerships, the pharmaceutical industry and how marketing procurement proved invaluable during the pandemic.

Mary Ann Brennan: An inspirational futurist in the world of marketing, procurement and advertising

By Andrea Ruskin and Maddy Smith

As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.

Deloitte’s David Bygrave: Rise of project-based work, agency relations and how to navigate the Australasian market

By Leah Montebello

David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.

Dana Small: Passionate about marketing procurement – blogger, podcaster, speaker

By Leah Montebello

Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.

Adobe’s Antonio Humphreys: leading global marketing procurement and finance teams while giving back

By Leah Montebello

Antonio Humphreys, Group Manager at Adobe, on emotional intelligence in leadership, international teams and transparency in negotiations.

Teva’s Maria Antonova: Agency models, transparency and how marketing procurement can be innovators

By Leah Montebello

Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”

RightSpend’s Iain Seers on the value of benchmarking: the best kept secret  

By Leah Montebello

RightSpend’s CEO on why he led an MBO to driving marketing procurement efficiencies with tech and transparency.

Media transparency in the post-pandemic climate: What advertisers and agencies must address

By Stephen Broderick

In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.

Maryl Adler interview: The key questions for marketing procurement today

Maryl Adler discusses the role of the marketing procurer and how transparency and alignment is the way forward.

Maryl Adler explains how Procurement can drive innovation through partnership

By Maryl Adler

A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners


Pitching: it’s a seller’s market

By Christine Downton

The ten top tips to ensuring a successful outcome when running a pitch

WFA define eleven world-class standards for marketing procurement

To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.

Music Licensing - Articles by Richard Kirstein

SRM: Why supplier relationship management matters
Bruno Gralpois
‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Payment Terms: Four implications for agency partners of longer payment terms
Agency Selection: The Art and Science of selecting the right agency partner
10 Strategic and operational principles for agency selection
Four types of risk profiles when working with agency partners: What's yours?
Procurement: Marketing’s first line of defence

Subject Matter Expert - Production

Subject Matter Expert