By Cliff Campeau
Principal of Advertising Audit & Risk Management (AARM) Cliff Campeau explores the nuances of consumer privacy data regulations and what marketers must do to ready themselves.
By Christine Moore
Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.
Three marketing data specialists discuss the challenges and opportunities facing Marketing Procurement in 2023 and how benchmarking helps marketing and procurement teams to yield more value from their agencies.
By Cliff Campeau
2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.
By Bruno Gralpois
From AI to the Metaverse, Gen Z to governance guidelines, soaring profits in holding companies to the rise of S4 and Stagwell, reducing agency rosters to increasing pitches and from In-Housing to rising inflation and tighter budgets.
Advertisers will be able to measure and enhance global DE&I credentials – with pharmaceutical and healthcare company, Sanofi, an early adopter to the programme
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
In the second of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
Over three articles Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
As TrinityP3 changes its pitch process, it aims to tackle the Mad Men stigma that the industry is finding so hard to shake.
But too many soft KPIs and “the wrong KPIs” are a rising concern
By Maddy Smith
Supported by the WFA, Ebiquity has launched its Tackling Responsible Media report, exploring what steps advertisers should take to deliver responsible media investments.
By Bruno Gralpois
Agency Mania Solutions’ Bruno Gralpois explores how, just like marriage, client-agency relationships require a high level of investment and commitment to grow and understand one another.
One of the world’s largest family-owned spirits companies, Bacardi, announce procurement partnership with HH Global.
By Bruno Gralpois
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies.
By Maddy Smith
Today, marketing procurement has greater influence and scope than ever, and as the findings of the Havas “Meaningful Brands Special Report: The Client-Agency Barometer” shows there is an urgent need to build a more meaningful relationship between agencies and clients.
By Maddy Smith
CMO Council launches latest marketing procurement report; assessing the relationship between marketing and procurement, how they collaborate and what hurdles they must overcome.
By Maddy Smith
In partnership with Flock Associates, the WFA has launched a new Tech & Tools in Marketing Procurement report. The report offers general, high-level information to assist WFA members when reviewing their digital transformation strategies.
By Maddy Smith
There is still good, bad, and ugly in the world of marketing procurement. While there has been some advancement since the 2010 benchmark report from the ANA, the study reveals significant gaps in progress and perceptions.
By Leah Montebello
Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.
By Maddy Smith
FirmDecisions’ most recent report gives a comprehensive guide to compliance auditing for advertisers.
By Leah Montebello
Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.
By Leah Montebello
Keecia Scott and Garrett Clark of Gilead Sciences discuss strong agency partnerships, the pharmaceutical industry and how marketing procurement proved invaluable during the pandemic.
By Andrea Ruskin and Maddy Smith
As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.
By Leah Montebello
David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.
By Leah Montebello
Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.
By Leah Montebello
Antonio Humphreys, Group Manager at Adobe, on emotional intelligence in leadership, international teams and transparency in negotiations.
By Leah Montebello
Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”
By Leah Montebello
RightSpend’s CEO on why he led an MBO to driving marketing procurement efficiencies with tech and transparency.
By Stephen Broderick
In a post-pandemic world, Stephen Broderick outlines COVID’s effect on the marketing and advertising sector and the key issues which both industries now need to focus on.
Maryl Adler discusses the role of the marketing procurer and how transparency and alignment is the way forward.
By Maryl Adler
A recent report ‘Striking the Balance – Uncover Value Beyond Cost Savings’ discusses how procurement can innovate and build strategic value through shared partnerships with their vendors and service partners
By Christine Downton
The ten top tips to ensuring a successful outcome when running a pitch
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. To that end the WFA’s Global Sourcing Board has created eleven common definitions for key terms.
