By Tom Denford
Humanity, leadership, infrastructure and consciousness dominated the agenda at the 11th annual ANA Media Conference. Tom Denford, CEO of ID Comms Group, rounds up the key messages.
In the wake of an economically and politically turbulent year, ECI Media Management releases their latest report, offering their thought provoking top ten predictions for 2023.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
The most recent ECI Inflation report, updated in Q4, forecasts the latest global media inflation figures and what impact they may have on budgets for 2023
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
According to new research from WFA and global media advisors, MediaSense, nearly half of all advertisers, agencies, ad tech companies and media owners believe the industry is in its worst ever shape with regards to talent.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance
Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.
By Cliff Campeau
Principal of AARM Cliff Campeau, highlights the factors of the marketing industry which present challenges to those in the sector; advertisers, agencies, media owners and AdTech companies.
By Tony Whittingstall
For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales.
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