The ANA Programmatic Study: How Procurement can provide the answers

By Nick Manning

The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.

Marginal gains. Big wins.

By Tom Denford

Procurement needs to own the optimization opportunity to deliver more marketing value to the brands they serve. Tom Denford of ID Comms explains why ‘Cheap is good, but good is better’


MediaSense ‘Pitch Smart’ study reinforces the need to evolve the pitch process

The latest report from MediaSense highlights the increasing financial and mental toll placed on agencies, as the need for evolution of the pitch process grows

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.

Should advertisers insist on programmatic being included in all audit programs?

By Nick Sparey

As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.

To bridge Marketing and Procurement: Let Media be your connector

Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.



Tough times need a hard look at media and agency performance

By Fiona Foy

Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

By Andy Pearch

Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.

The quest for accountability in programmatic

By Keri Bruce 

With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

According to new research from WFA and global media advisors, MediaSense, nearly half of all advertisers, agencies, ad tech companies and media owners believe the industry is in its worst ever shape with regards to talent.

Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

Media: A new 5-point plan for procurement

By Nick Manning

The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.

Why the US urgently needs media compliance auditing

By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance

Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.

CMOs: Do you understand the terms within your advertising contract?

By Tony Whittingstall

For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales. 

You may also be interested in

Related Articles