By Nick Manning
The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.
By Tom Denford
Procurement needs to own the optimization opportunity to deliver more marketing value to the brands they serve. Tom Denford of ID Comms explains why ‘Cheap is good, but good is better’
The latest report from MediaSense highlights the increasing financial and mental toll placed on agencies, as the need for evolution of the pitch process grows
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.
By Nick Sparey
As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.
Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
According to new research from WFA and global media advisors, MediaSense, nearly half of all advertisers, agencies, ad tech companies and media owners believe the industry is in its worst ever shape with regards to talent.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Fiona Foy, Senior Partner – Americas, Media Marketing Compliance
Navigating the media world has become increasingly difficult for advertisers with an ever-growing number of agency-related parties and external supplier influences involved in campaign delivery.
By Tony Whittingstall
For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales.
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