The rise of retail media – and what that means for brands and retailers

By Colin Lewis 

Colin Lewis of Retail Media Works delves into retail media’s potential to usher a new era of digital advertising.

Let’s get excited about audits

By Mark Andrews

It’s time to rethink attitudes to audits and the way we carry them out, says Mark Andrews, Senior Consultant at ID Comms.

Advertisers need to start asking agencies new questions

By Stephen Broderick

Financial auditing has had to evolve with the proliferation of digital channels to ensure agencies are keeping to the commercial terms of their advertiser contracts, says Stephen Broderick, CEO of Media Marketing Compliance.

The rise of ‘Proprietary Media’: how procurement should respond

By Nick Manning

With myriad choices in the modern media market, Chairman of Media Marketing Compliance (MMC) Nick Manning explores the landscape of channel and audience fragmentation, how to capitalise on opportunity and to minimise risk

Gerry D’Angelo, Former VP Global Media at P&G joins MMC advisory board

Media Marketing Compliance (MMC) has announced that Gerry D’Angelo, the former Vice President of Global Media at Procter & Gamble, has joined its Advisory Board.

In-housing set for rapid and continued growth at major multinationals, WFA research

According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one.

ISBA’s Responsible Retail Media Framework

ISBA’s Responsible Retail Media Framework is an industry collaboration that will accelerate the UK’s retail media opportunity.

Media Transparency: light at the end of the tunnel?

By Nick Manning

Media Marketing Compliance (MMC) recently hosted a webinar chaired by Nick Manning on the subject of Media Transparency and whether it is improving in the light of recent market revelations, especially in the ‘Programmatic’ market.

Top 10 ideas for more sustainable media planning and buying

ECI Media Management reveal ten top tips to help advertisers and procurement deliver sustainable media planning and buying

Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming

The traditional agency ecosystem is having to reinvent itself. New research shows an overwhelming proportion of major multinational brands looking to improve their agency model

The ANA Programmatic Study: How Procurement can provide the answers

By Nick Manning

The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.

Marginal gains. Big wins.

By Tom Denford

Procurement needs to own the optimization opportunity to deliver more marketing value to the brands they serve. Tom Denford of ID Comms explains why ‘Cheap is good, but good is better’

 

In conversation: Balancing efficiency and effectiveness with MediaSense & Haleon

Since delivering a game-changing media strategy that prioritised effectiveness over efficiency, Simon Peel, VP of Global Media at Haleon, and Dan Brown, Director of Analytics at MediaSense, are starting to reap the rewards. Marketing Procurement iQ invited them to discuss their work and share their experience

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.

Should advertisers insist on programmatic being included in all audit programs?

By Nick Sparey

As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.

To bridge Marketing and Procurement: Let Media be your connector

Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.

 

 

The quest for accountability in programmatic

By Keri Bruce 

With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

By Andy Pearch

Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.

Why advertisers must not rely on media buying templates as a one-size-fits-all

By Nick Swimer

Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.

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