ISBA and Media Marketing Compliance (MMC) have announced a strategic partnership aimed at fostering greater transparency across the marketing supply chain.
By John Charlesworth
John Charlesworth, Director of Client Relations at Active International explains how using corporate trade as a cost-free catalyst can address wider company challenges, without changing marketing budget, process, agency, or quality.
Principal Media is increasing, and the ANA says it’s imperative that marketers understand the consequences. This new report provides detailed guidelines including the importance of the client/agency contract, the approval process, and auditing.
Transformation journeys are still in their infancy, says Wave 6 of MediaSense Media 2025 Report, as it launches into its tenth year
By Colin Lewis
Colin Lewis of Retail Media Works delves into retail media’s potential to usher a new era of digital advertising.
By Mark Andrews
It’s time to rethink attitudes to audits and the way we carry them out, says Mark Andrews, Senior Consultant at ID Comms.
By Stephen Broderick
Financial auditing has had to evolve with the proliferation of digital channels to ensure agencies are keeping to the commercial terms of their advertiser contracts, says Stephen Broderick, CEO of Media Marketing Compliance.
By Nick Manning
With myriad choices in the modern media market, Chairman of Media Marketing Compliance (MMC) Nick Manning explores the landscape of channel and audience fragmentation, how to capitalise on opportunity and to minimise risk
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one.
ISBA’s Responsible Retail Media Framework is an industry collaboration that will accelerate the UK’s retail media opportunity.
By Nick Manning
Media Marketing Compliance (MMC) recently hosted a webinar chaired by Nick Manning on the subject of Media Transparency and whether it is improving in the light of recent market revelations, especially in the ‘Programmatic’ market.
ECI Media Management reveal ten top tips to help advertisers and procurement deliver sustainable media planning and buying
The traditional agency ecosystem is having to reinvent itself. New research shows an overwhelming proportion of major multinational brands looking to improve their agency model
By Nick Manning
The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.
By Tom Denford
Procurement needs to own the optimization opportunity to deliver more marketing value to the brands they serve. Tom Denford of ID Comms explains why ‘Cheap is good, but good is better’
Since delivering a game-changing media strategy that prioritised effectiveness over efficiency, Simon Peel, VP of Global Media at Haleon, and Dan Brown, Director of Analytics at MediaSense, are starting to reap the rewards. Marketing Procurement iQ invited them to discuss their work and share their experience
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.
By Nick Sparey
As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.
Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
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