ECI Media Management reveal ten top tips to help advertisers and procurement deliver sustainable media planning and buying
What are the different factors to consider when setting media delivery strategies? Wojciech Raś, Managing Director of Progmatic Media, explores the pros and cons of media planning and buying in-house, outsourcing and single agency setups.
The traditional agency ecosystem is having to reinvent itself. New research shows an overwhelming proportion of major multinational brands looking to improve their agency model
By Nick Manning
The long-standing subject of media transparency bubbled back to the surface at this year’s Cannes Lions Festival, with the release of the latest study into the opacity and complexity of the online advertising market.
By Tom Denford
Procurement needs to own the optimization opportunity to deliver more marketing value to the brands they serve. Tom Denford of ID Comms explains why ‘Cheap is good, but good is better’
Since delivering a game-changing media strategy that prioritised effectiveness over efficiency, Simon Peel, VP of Global Media at Haleon, and Dan Brown, Director of Analytics at MediaSense, are starting to reap the rewards. Marketing Procurement iQ invited them to discuss their work and share their experience
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five areas of priority covering competition, accountability, responsibility, sustainability, and people.
By Nick Sparey
As the ANA releases a new update of the media contract template Nick Sparey of RAUS Global argues that marketing procurement have a pivotal role in ensuring there is accountability in media investment decision-making.
Media.Monks SVP of Global Media, Melissa Wisehart, argues that media has a major role to play in ensuring that marketing procurement and brand marketing align on their different goals from the outset of a campaign.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
By Andy Pearch
Co-Founder and COO of MediaSense, Andy Pearch explores media auditing in the modern digital ecosystem and questions whether it’s time to change the playing field, the players and the rules.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Tony Whittingstall
For many advertisers the language of their contracts with advertising agencies can often be confusing and lead to poor deals, including related parties, AVBs/rebates, unbilled media and principal/inventory sales.
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