Creative Production

Content automation & AI: Creative production insights from the localisation industry 

By Lindsay Hong

How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.

Offshore Creative Production: 2023 Global Benchmark Report

The fourth annual TKM/We Are Amnet 2023 report for offshore creative production has been published. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met.

Seven reasons why decoupling marketing development and strategy from asset production is worthwhile

By Ina Nießler

Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.

Claire Randall: The impact of inflation on production

By Claire Randall

As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.

Girl&Bear: Dan Montalbano talks about the Magic and the Machine

Girl&Bear is the global content creation studio for VCCP Group. Global Head of Operations Dan Montalbano tells Marketing Procurement iQ how the production offering was created to deliver both craft and scale.

Dragonfly AI: Implementation of AI in advertising and marketing

How do we effectively use AI to our advantage? Can we integrate it with our advertising and marketing efforts to drive performance, increase ROI and ensure creative quality?

Double disruption will fill the content gap

By Alex Abrams

Proliferating advertising and media platforms are thirsty for content, but creative and production are struggling to keep up. CreateTOTALLY’s Alex Abrams explains how a new approach, blending craft and automation, is needed.

Claire Randall: Clarity is the key to unlocking efficiencies 

By Maddy Smith

As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY. 

Clair Carter-Ginn: Modelling the world of creative operations  

By Maddy Smith

Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.

Why a consultancy-first approach is key to technology adoption

By Audrey Amselli, Craft Worldwide

Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.


How to enhance your in-house creative team with an external creative production agency

By Steve Ferreira

Steve Ferreira, VP Managing Director at Craft Canada, explains the strategic steps which brands can take today to partner with an external production agency while maintaining brand consistency across channels and cultures.

Joyce Chen: an “anything is possible” kind of leader

By Leah Montebello

Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.


Jillian Gibbs: Ever the optimist and Titan 100 CEO

By Leah Montebello

Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.

Q&A with Stef Sokolowski, Managing Director of We Are Amnet Americas

Stef Sokolowski outlines her role and experience to date, exploring potential industry changes, offshoring and where, she believes, the industry is headed

Sustainable Production

Global sustainability in production: Creating a culture of accountability

By Simon Sikorski

Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.

Jo Coombes: spearheading creative production towards a more sustainable future 

By Leah Montebello

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. 


Music Licensing

Music Licensing in the US & UK – Two Countries Divided By A Common Language

By Richard Kirstein

The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.

Music Licensing: Clear as mud

By Richard Kirstein

Increasingly clearance specialists are inserting themselves between the rights holder and the brand or agency, sometimes making it very unclear as to what’s licenced and for how much.

You may also like...

Video Production

Related Articles

Reports & Guides