By Lindsay Hong
How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.
The fourth annual TKM/We Are Amnet 2023 report for offshore creative production has been published. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
Girl&Bear is the global content creation studio for VCCP Group. Global Head of Operations Dan Montalbano tells Marketing Procurement iQ how the production offering was created to deliver both craft and scale.
How do we effectively use AI to our advantage? Can we integrate it with our advertising and marketing efforts to drive performance, increase ROI and ensure creative quality?
By Alex Abrams
Proliferating advertising and media platforms are thirsty for content, but creative and production are struggling to keep up. CreateTOTALLY’s Alex Abrams explains how a new approach, blending craft and automation, is needed.
By Maddy Smith
As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY.
By Maddy Smith
Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.
By Audrey Amselli, Craft Worldwide
Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.
By Steve Ferreira
Steve Ferreira, VP Managing Director at Craft Canada, explains the strategic steps which brands can take today to partner with an external production agency while maintaining brand consistency across channels and cultures.
By Leah Montebello
Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.
By Leah Montebello
Jillian Gibbs, Founder and CEO of Advertising Production Resources (APR), talks about building a remote consultancy 21 years ago and what she’s doing to make sure the next generation of producers stay focused on positive change.
Stef Sokolowski outlines her role and experience to date, exploring potential industry changes, offshoring and where, she believes, the industry is headed
By Simon Sikorski
Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.
By Leah Montebello
From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.
By Richard Kirstein
The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.
By Richard Kirstein
Increasingly clearance specialists are inserting themselves between the rights holder and the brand or agency, sometimes making it very unclear as to what’s licenced and for how much.
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