By Paul Ward
Unlocking the power of atomic content to drive personalisation, agility, and impact at scale.
By Helen Thompson
As agencies face unprecedented disruption from consolidation and AI, David Bridges, Global CEO of Wellcom Worldwide, advocates for “reconvergence” – bringing creative and production back together to create streamlined workflows. Marketing Procurement teams stand to gain, but only if they’re willing to challenge traditional assumptions.
By Lindsay Hong
There’s a voracious hunger for creative content, and plenty of tools that aim to automate that process. But how can you tell which solutions are future-proof…. and worth the investment?
By Mark Egmon, VP, Marketing and Business Development, The TEAM Companies and Larry Byrne, CEO, Lakehouse Partners
By Lindsay Hong, CEO of SmartAssets
AI is empowering brands to save budget and boost effectiveness by predicting which content will best hit campaign objectives, explains Lindsay Hong, CEO of SmartAssets
By Gary Topiol
AI is helping companies deliver personalised insights faster and more cost effectively, but caution should be applied when looking at AI created data (synthetic data) which may look the part, but not always stand up to closer inspection says Gary Topiol, Managing Director, QuestDIY
By Chris Shadrick, Managing Director at Collective
Managing director of Collective, Chris Shadrick, explains how new technology such as real-time 3D design and Omniverse can drive huge value throughout your production processes
The 2024 Global Benchmark Report for Offshore Production reveals 90% of respondents are now offshoring creative production services, representing considerable growth in the model.
APR Production Webinar Insights
Understanding the needs and nuances of the creative production vision is essential to getting the right director or photographer on your production project at the right cost
By Pete Galbiati
Why are point of purchase (POP) displays so key in grabbing shoppers’ attention, enticing them to spend, or influencing them to purchase one brand over a competitor? Pete Galbiati of Peachtree Packaging & Display explains why.
By Mykhailo Pimenov
Mykhailo Pimenov, EVP of creative content at PEP Group, part of Locaria, tells why ‘no-shore’ is the production model of the future and why everyone needs to start thinking about “the battle of the cities”.
By Austen Donnellan
Austen Donnellan of SPRING Production looks at the evolution of DAM from photo library to a key part of business operations. So where next for DAM?
By Lindsey Hong
Is Gen-AI making traditional creative effectiveness testing obsolete?
By Claire Randall
How can production deliver more for less? Claire Randall Founder & CEO of Claire Randall Consulting, explores how centrally managed processes are the key to achieving cost-effective production
Following a successful year of piloting, Reckitt is embracing the emerging production tech at scale
By Mark Egmon
Tackling the seemingly insurmountable challenge of global rights management through a ‘tech first’ approach will inevitably fail. It must start by creating a process and that begins with involving the right people.
By Austen Donnellan
Austen Donnellan of SPRING Production asks, what will influence the marketing ecosystem landscape in the future?
By Traci Dunne, Global Director of Industry Relations, APR
Sustainability is, rightly so, climbing high on client strategic agendas under the ESG banner – in many cases progressing from the morally-driven ‘right thing to do’ into a business imperative
The Marketer’s Guide to Creative Production book will provide a needed resource to all sides of the advertising industry, including clients, agencies, and production companies.
By Lindsay Hong
How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
Girl&Bear is the global content creation studio for VCCP Group. Global Head of Operations Dan Montalbano tells Marketing Procurement iQ how the production offering was created to deliver both craft and scale.
By Bruno Gralpois
The race towards the future is under way and moving at lightspeed. Bruno Gralpois looks at the different tools, how they’re are changing the world of creative and copy writing and the questions you should be asking your agency.
By Maddy Smith
As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY.
By Maddy Smith
Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.
By Audrey Amselli, Craft Worldwide
Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.
By Richard Kirstein
The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.
By Richard Kirstein
Increasingly clearance specialists are inserting themselves between the rights holder and the brand or agency, sometimes making it very unclear as to what’s licenced and for how much.
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