MSQ, the global creative and technology group, has hired a number of senior executives, including Travlrr founder Darren Khan, to launch its own curated global production service, MSQ Source.
By Mark Egmon
Tackling the seemingly insurmountable challenge of global rights management through a ‘tech first’ approach will inevitably fail. It must start by creating a process and that begins with involving the right people.
The Marketer’s Guide to Creative Production book will provide a needed resource to all sides of the advertising industry, including clients, agencies, and production companies.
By Lindsay Hong
How creative production should embrace automation, following the transformative example of machine translation and AI in the language services sector.
The fourth annual TKM/We Are Amnet 2023 report for offshore creative production has been published. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
Girl&Bear is the global content creation studio for VCCP Group. Global Head of Operations Dan Montalbano tells Marketing Procurement iQ how the production offering was created to deliver both craft and scale.
By Bruno Gralpois
The race towards the future is under way and moving at lightspeed. Bruno Gralpois looks at the different tools, how they’re are changing the world of creative and copy writing and the questions you should be asking your agency.
By Geoff Hall
Time is running out. Co-Founders of Green The Bid on why environmental measures in production are a responsibility for us all – brands, agencies and production.
By Maddy Smith
As CRC celebrates 26 years as a Women Owned Business, Randall discusses her journey to international expansion, the importance of clear communication, DE&I and their benchmarking tool, CLARITY.
By Maddy Smith
Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.
By Audrey Amselli, Craft Worldwide
Audrey Amselli, Global Business Lead for L’Oréal at Craft Worldwide, discusses the importance of adopting a consultative approach to help clients achieve their goals.
By Leah Montebello
Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.
Stef Sokolowski outlines her role and experience to date, exploring potential industry changes, offshoring and where, she believes, the industry is headed
By Simon Sikorski
Global Chief Executive Officer of Craft Worldwide, Simon Sikorski, evaluates actionable steps that need to be taken when creating a culture of accountability for sustainable production practices.
By Leah Montebello
From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.
By Richard Kirstein
The new second edition of Music Rights Without Fights guides marketing and marketing procurement through the complex web of music rights licensing, highlighting the key differences between US and UK/Europe practice.
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