By Andrea Ruskin
With a mix of offshore and decentralised marketing services, as well as production services, Carlos Ricardo, Head of Marketing Services and Creative Production at HP, talks about shaping an internal creative resource department.
By Maddy Smith
In-house advertising has seen significant growth in recent years, below are some of the best firms helping brands achieve this by applying their expertise for a smooth transition
By John Owen
There are four main models for in-house agencies: understanding which one is right for your business is key, says WDC‘s John Owen
By Leah Montebello
Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.
By Stephan Argent
Outlining the top considerations when setting up an in-house agency for your business.
By Annette Frem & Derek Whitehead
Establishing in-house creative departments is at an all-time high. It comes with the promise of a steady stream of campaigns and content, work efficiency and cost control. A no-brainer, surely? So why is it so much easier to imagine than to actually do?
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