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Women of Influence in Partnership with Decideware
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Ebiquity combines cost data with attention economics to better measure campaign effectiveness
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Webinar: Reinventing the agency model by removing complexity
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Shapeshifters: morphing the agency model by removing complexity
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Can econometrics prove the value of influencers?
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Programmatic media buying guide: Fixing the leaky bucket
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Golden Ratios: The end of the 80/20 rule in planning marketing investment
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The evolving role of procurement in agency remuneration
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Five reasons in-housing marketing services may create as many challenges as opportunities
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Research showsTV and Radio perform significantly better for brand building campaigns in the UK
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Look Before You Leap – Considerations for marketers thinking about bringing digital media in-house
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Trust and Transparency in Media and Marketing
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Agency Selection: The Art and Science of selecting the right agency partner
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10 Strategic and operational principles for agency selection
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Seeing the forest from the trees: Maximising the value of media. Special Report
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Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
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