By Christine Moore
Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.
By Andrea Ruskin
With a mix of offshore and decentralised marketing services, as well as production services, Carlos Ricardo, Head of Marketing Services and Creative Production at HP, talks about shaping an internal creative resource department.
By Leah Montebello & Maddy Smith
Andrea Ruskin, co-founder of Blum Consulting, discusses the key to IHA success, mission statements, strong leadership and inclusivity.
By Andrea Ruskin and Maddy Smith
As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.
By Leah Montebello
Sarah Scudder, Chief Marketing Officer at US-based SourceDay, discusses how she fell in love with procurement and how she is using tech and relationships to build a stronger tomorrow.
By Leah Montebello
Analisa Goodin, Founder of Catch&Release, discusses the power of content licensing and how leadership hinges on vulnerability.
By Leah Montebello
Emma Sexton on founding the IHA’s ‘Inside Out Awards’, to gaining B Corp status for her self-made Hands Down Agency.
By Leah Montebello
Pamala Buzick Kim, Executive Director at FREE THE WORK, explains the helping hands that led her to be a pioneer for underrepresented creatives.
By Leah Montebello
Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.
By Leah Montebello
From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.
By Andrea Ruskin & Leah Montebello
From kitchens to pitches, Michelle Wong talks about life at agencies, Leo Burnett and Daileys, and her new role as CMO of Sprinkles, the US premium cupcake company.
By Leah Montebello
Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.
By Leah Montebello
Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.
By Leah Montebello
Keecia Scott and Garrett Clark of Gilead Sciences discuss strong agency partnerships, the pharmaceutical industry and how marketing procurement proved invaluable during the pandemic.
By Leah Montebello
David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.
By Leah Montebello
Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”
By Leah Montebello
Antonio Humphreys, Group Manager at Adobe, on emotional intelligence in leadership, international teams and transparency in negotiations.
By Andrea Ruskin
With a mix of offshore and decentralised marketing services, as well as production services, Carlos Ricardo, Head of Marketing Services and Creative Production at HP, talks about shaping an internal creative resource department.
Stef Sokolowski outlines her role and experience to date, exploring potential industry changes, offshoring and where, she believes, the industry is headed
By Maddy Smith
Well, in fact she did. Julia Arenson, Head of Creative Operations at Specsavers’ The Agency, talks about her move to in-house, global expansion and recognising great work from the iconic brand.
By Audrey Amselli
Production is the connecting point that brings the goals together from the brand teams, creatives, media and let’s not forget – procurement.
By Leah Montebello
Joyce Chen, Managing Director of eg+ Singapore, is on a mission to challenge the approach of content marketing and to make work-life integration a norm in the hectic world of communications.
By Leah Montebello
Mat Mildenhall, Chief Client Officer at eg+ worldwide, discusses flipping the production model, tech driven content creation, a global network of -in-market’ experts and the benefits to marketing procurement.
By Maddy Smith
Clair Carter-Ginn, Partner at Forecast Agency, explores her journey into creative operations, from a freelance copywriter in her early career, through to Vice President at Michael Kors.
Thought Leadership
