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Women of Influence in Partnership with Decideware
Ebiquity
Marketing Procurement
Latest Ebiquity and WFA report: Tackling Responsible Media
Ethics & Ecology
Marketing, diversity and inclusion: Just add accountability.
Marketing Procurement
ANA Financial Management conference 2022: Back in the room and back on track with new thinking
Media Management
Media Contract Guidance for Advertisers: Global Best Practice 2022 report
Media Management
Ebiquity plc acquires Media Management Inc and MediaPath Network AB
Media Management
Ebiquity and WFA’s report shows that capability gaps are creating significant challenges for large advertisers
Marketing Procurement
More empathy, less blame: marketing procurement post-Covid
Marketing Procurement
Webinar: Reinventing the agency model by removing complexity
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Shapeshifters: morphing the agency model by removing complexity
Media Management
Can econometrics prove the value of influencers?
Media Management
Programmatic media buying guide: Fixing the leaky bucket
Marketing Procurement
Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement
The evolving role of procurement in agency remuneration
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Five reasons in-housing marketing services may create as many challenges as opportunities
Media Management
Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management
Look Before You Leap – Considerations for marketers thinking about bringing digital media in-house
Media Management
Trust and Transparency in Media and Marketing
Marketing Procurement
Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement
10 Strategic and operational principles for agency selection
Media Management
Seeing the forest from the trees: Maximising the value of media. Special Report
Media Management
Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
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