Creative & Content

Creative & Content

The maker’s dividend: why direct connection is the new procurement power play

Creative & Content

The Gap Between Creative And Production is Costing You More Than You Think

Creative & Content

Client-agency partnerships in the age of content explosion

Creative & Content

Fast content, slow approvals: why automated creative governance is the safety net all brands need

Claire Randall Consulting turns 30
Creative & Content

Claire Randall Consulting Turns Thirty

Dan_Birks
Creative & Content

If you want AI to be effective, you need a backbone

Jack Smyth Jellyfish & Pencil & Brandtech & Oliver Agency
Creative & Content

Breaking Gen AI’s efficiency trap: Reuniting creative and media

Jamie Leibowitz
Creative & Content

Havas’ Prose on Pixels appoints Jamie Leibowitz as EVP of Global Operations

Creative & Content

Peach Rebrands to Cape.io

Chris Woodward of Oliver Agency
Creative & Content

It’s time for procurement to get radical

Inspired Thinking Group- Dan Birks - Operational AI: The overlooked key to marketing efficiency
Creative & Content

Operational AI: The overlooked key to marketing efficiency

Creative & Content

Are you engaged?

Creative & Content

Why transparency matters in the advertising production bidding process

APR's guide on what should brands be looking out for in 2025
Creative & Content

Production consulting for events and experiential in 2025

Elena French Managing agencies also means managing yourself
Creative & Content

Managing agencies also means managing yourself

Amina Folarin Oliver
Women of Influence

From HR to CEO at Oliver: How Amina Folarin is redefining agency leadership

Creative & Content

Embracing Gen AI: Getting started

Creative & Content

It’s time to take control of AI and automation

Lauren McBride ITG
Creative & Content

Why marketing procurement is struggling to derive value from AI

Creative & Content

Beyond Delivery: Production as the Engine of Creative Effectiveness

David Bridges / Global CEO / Wellcom Worldwide
Creative & Content

Reconvergence: Why Reuniting Creative and Production Could Reshape Agency Models

Creative & Content

Major multinationals identify six key IP risks of GenAI in marketing, WFA research finds

Spring Productions Sharzeen Aman picture
Creative & Content

SPRING Production expands growth team with key appointment

Lindsay Hong of SmartAssets on Scaling Content
Creative & Content

Three questions to ask yourself when purchasing a scaled content solution

Marketing Procurement

Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024

Creative & Content

From too much to too little: The Unintended Consequences of Decoupling

Creative & Content

Is AI really smart enough to interview itself?

Creative & Content

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Creative & Content

APR Webinar launch: How AI is Transforming Video and Content Production

Creative & Content

Great creativity doesn’t have to come at the cost of your bottom line, labour-hours, or the planet

Creative & Content

90% of companies offshore creative production or post-production services. Here’s why.

Creative & Content

Omnicom agency, Mother Tongue, launches Mother Tongue AI to build better human-AI interactions

Creative & Content

Creative Production: Bidding and Awarding the Right Director or Photographer

Creative & Content

ICP Announces Acquisition of UK-based Team 6ix

Marketing Procurement

The Marketing Procurement iQ Conference (Europe) 2024 launched by Marketing Procurement iQ

Paechtree Packaging and Display
Creative & Content

Point of purchase displays: Best practices to boost marketing value and procurement ROI 

Creative & Content

No-shoring: The battle of the global cities

Creative & Content

DAM. I wish I was your lover.

Creative & Content

The Future of DCO

Creative & Content

Webinar: Buying Production & The Bidding Process

Creative & Content

The big picture: Reckitt embraces virtual production at scale

Creative & Content

Production in a challenging and complex environment 

Marketing Procurement iQ Magazine The Review
Reports & Guides

Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!

Ethics & Ecology

A call to action for sustainability in production!

Creative & Content

MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer

Creative & Content

The elephant in the room: Managing usage rights on a global scale

In-House Agency

Report: Unlocking the potential of In-House Agencies: Driving creativity and cost efficiency

Creative & Content

APR Founder Jillian Gibbs announces launch of The Marketer’s Guide to Creative Production book

Creative & Content

Harder, better, faster, stronger

Creative & Content

Locaria supports Finnish Design Shop consolidate multilingual marketing, SEO & data reporting

Creative & Content

cain&abelDDB launches new in-housing model to deliver creative excellence for clients

Bruno Gralpois looks at AI in Advertising
Creative & Content

The future of AI in client – agency relationships

dentsu acquires tag
Creative & Content

Dentsu agrees to acquire Tag to grow creative production capabilities

Dragonfly AI Artificial intelligence
Creative & Content

Dragonfly AI: Implementation of AI in advertising and marketing

Jamie Richards CEO Branded
Creative & Content

Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning

Locaria on Content automation & AI
Creative & Content

Content automation & AI: Creative production insights from the localisation industry 

Creative & Content

Offshore Creative Production: 2023 Global Benchmark Report

Jessie Nagel and Gabi Kay of Green The Bid
Women of Influence in Partnership with Decideware

Green The Bid: Jessie Nagel and Gabi Kay talk about how the movement they co-founded is helping create sustainable production

Creative & Content

Your brand might be getting lost in translation: 3 tips for crafting effective and authentic digital content

Creative & Content

The Squid Game Syndrome: What are the hidden costs of translation?

Creative & Content

Seven reasons why decoupling marketing development and strategy from asset production is worthwhile

Creative & Content

Henry Stewart Los Angeles 2022: Creative Operations takes centre stage

Reports & Guides

Survey: 2023 benchmark report for offshore creative production

Leaders in Creative Production

Carlos Ricardo of HP: Creating the content factory

Creative & Content

AI’s growing role in translation: how it will – and won’t – change the industry

Creative & Content

Claire Randall: The impact of inflation on production

Dan Montalbano of Girl & Bear VCCP
Leaders in Creative Production

Girl&Bear: Dan Montalbano talks about the Magic and the Machine

Leaders in Creative Production

Q&A with Stef Sokolowski, Managing Director of We Are Amnet Americas

Creative & Content

Hogarth Worldwide and Final Pixel partner to offer global virtual production services

Creative & Content

Stagwell acquires PEP Group

Creative & Content

Double disruption will fill the content gap

Creative & Content

Jamie Richards on how Branded delivers a unified solution

Ethics & Ecology

Advertising’s leaders set pathway to net zero industry worldwide

Creative & Content

Global sustainability in production: Creating a culture of accountability

Creative & Content

Creative automation: Why not ditch the manual effort?

Women of Influence in Partnership with Decideware

Claire Randall: Clarity is the key to unlocking efficiencies 

Creative & Content

Havas Studios appoints James Sanderson as Global COO

Leaders in Creative Production

Clair Carter-Ginn: Modelling the world of creative operations  

Creative & Content

Are you paying competitive rates for agency studio services?

Creative & Content

WFA and TKM Global Content Production report overview

Leaders in Creative Production

Why a consultancy-first approach is key to technology adoption

Creative & Content

Henry Stewart Creative Ops New York: One month countdown

Creative & Content

Henry Stewart Creative Ops virtual APAC conference returns tomorrow

Leaders in Creative Production

Julia Arenson: ‘Should’ve gone to Specsavers’

Creative & Content

How to enhance your in-house creative team with an external creative production agency

Ncky Russell WDC
Women of Influence in Partnership with Decideware

Nicky Russell: An anomaly who went from agency runner to COO in eight years

Women of Influence in Partnership with Decideware

International Women’s Day – Hard-won successes, but still much to do  

Creative & Content

Save $200 on Henry Stewart’s Creative Ops New York event: Super early bird offer ends today, February 18th

Creative & Content

Henry Stewart’s Creative Ops live New York conference to return

In-House

Bannerflow: A deep dive into The State of In-House 2022 report

Creative & Content

Marketing Procurement iQ agree media partnership with HS Creative Operations London, New York and APAC 

Jamie Richards of Branded
Creative & Content

Richards steps up to CEO role at Branded

Women of Influence in Partnership with Decideware

Andrea Ruskin: On an in-house mission

Creative & Content

Simon Sikorski appointed Global CEO at Craft as McCann Worldgroup expands global leadership

Reports & Guides

New report reveals continued growth of IHAs against tighter marketing budgets

Joyce Chen egplus
Leaders in Creative Production

Joyce Chen: an “anything is possible” kind of leader

Jillian Gibbs Advertising Production Resources APR
Women of Influence in Partnership with Decideware

Jillian Gibbs: Ever the optimist and Titan 100 CEO

Creative & Content

Performance Production: Scaling content for marketing globally

Creative & Content

VCCP Group launches global content creation studio, Girl&Bear

In-House

In-House Or No House?

Women of Influence in Partnership with Decideware

Pamala Buzick Kim: The journey that led her to Free The Work for underrepresented creatives

Audrey Amselli Craft Worldwide
Leaders in Creative Production

Production: Connecting Creative and Marketing + Procurement

Analisa Goodin
Women of Influence in Partnership with Decideware

Analisa Goodin: how licensing creative content on the internet turned an idea into a billion dollar vision

Creative & Content

AdGreen’s carbon calculator goes live

Leaders in Creative Production

Marketing Procurement iQ launches Leaders in Creative Production 

Leaders in Creative Production

Mat Mildenhall of eg+ worldwide: Flipping the production model

Marketing Procurement

What’s New In Food Packaging, 2021 Edition

Creative & Content

Crowdsourced Content: authentic, accessible and accelerating 

In-House

What Makes A Great In-House Creative Director?

Creative & Content

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment 

Creative & Content

How brands measure ROI in influencer marketing

Creative & Content

What the new global vocabulary emerging from the pandemic tells international marketers

Creative & Content

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 2

Creative & Content

Thought Leadership: 3D For The Masses

Creative & Content

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 1 

Subject Matter Expert

11 Video crowdsourcing platforms to help boost authenticity for your brand

In-House

The rise of the UK in-house agency

Creative & Content

How to rebalance the origination versus adaption split in marketing today

Creative & Content

What is modular content and why do pharma marketers need it NOW?

Creative & Content

adam&eveDDB launches cain&abel worldwide, merging its two content and production powerhouses, cain&abel and Gutenberg Global

sarah scudder
Subject Matter Expert

The Unfolding Story of Corrugated Packaging

Ethics & Ecology

‘Winning the decade’: S4Capital sets out its plans for sustainable development

Havas Studios Wellcom Worldwide
Creative & Content

Havas partners with Wellcom Worldwide to launch global production business, Havas Studios

Creative & Content

Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?

AdGreen Carbon Calculator
Ethics & Ecology

AdGreen readies carbon calculator as Nestlé and Unilever amongst the first to commit to advertising levy

Denise Carter egplus designory
Ethics & Ecology

Denise Carter: Representative images are just the start for true Diversity, Equity and Inclusion

Creative & Content

The rise of the Adaptive Agency

Tracey Shirtcliff Scope
Creative & Content

Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies

In-house agency cultures collide
In-House

When corporate and in-house agency cultures collide

Ethics & Ecology

Danone and Travlrr talk about the ‘Sustainable Remote’ advertising production model

Ncky Russell WDC
Creative & Content

Why agencies need to elevate Creative Ops

Marketing Procurement

Opinion: Quote Unquote – How agencies get creative with choosing suppliers

Creative & Content

Watch the world’s first sustainable automotive production solution in action

MPC and Travlrr launch Sustainable Automotive Production Solutions
Creative & Content

Could the world’s first sustainable automotive production solution significantly cut carbon emissions and travel costs?

AdNetZero
Ethics & Ecology

UK Ad Industry gets behind implementing Ad Net Zero in run up to COP26

Putting the ‘O’ in DCO
Creative & Content

Putting the ‘O’ in DCO

Localization: Six key lessons learned over fifteen years
Creative & Content

Localization: Six key lessons learned over fifteen years

Music Licensing Rights: The Use of Old Music in Times of Crisis
Marketing Procurement

Music Licensing Rights: The Use of Old Music in Times of Crisis

APR publish sixteen point production insurance guide and online global location tracker
Creative & Content

APR publish sixteen point production insurance guide and online global location tracker

Tenth annual Cella In-House benchmark report
In-House

Tenth annual Cella report benchmarks in-house creative community

The Five pillars of the In-House Agency value proposition
In-House

The Five pillars of the In-House Agency value proposition

COVID-19 Impact Report on In-House Agencies
In-House

COVID-19 Impact Report on In-House Agencies

In-House Agencies Rise to the COVID-19 Challenge
In-House

In-House Agencies Rise to the COVID-19 Challenge

ANA Survey: In-House teams playing a key role in getting work done
In-House

ANA Survey: In-House teams playing a key role in getting work done

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative & Content

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Translation: Brand language in market – how to avoid expensive mistakes
Creative & Content

Translation: Brand language in market – how to avoid expensive mistakes

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams

CMP: What is a Creative Management Platform?
In-House

CMP: What is a Creative Management Platform?

Creative & Content

Review: 3 key themes from Creative Operations New York 2022

Remote Production: The cost benefit will not be lost on marketers
Creative & Content

Remote Production: The cost benefit will not be lost on marketers

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The in-house agency advantage
In-House Agency

The In-House Agency advantage

Perfect fit: The value of preferred vendor relationships
Marketing Procurement

Perfect fit: The value of preferred vendor relationships

Perfect Storm: The collision of client payment terms and the post COVID economy
Creative & Content

Perfect Storm: The collision of client payment terms and the post COVID economy

DCO: What is Dynamic Content Optimisation?
Media Management

DCO: What is Dynamic Content Optimisation?

Brands take control of the ever evolving advertising and creative production landscape
Creative & Content

Why brands are taking greater control of the evolving advertising and creative production landscape

Music Licensing: Clear as mud
Marketing Procurement

Music Licensing: Clear as mud

Sync Market: Requires due diligence and smarter procurement from brands
Marketing Procurement

Sync Market: Requires due diligence and smarter procurement from brands

UGC: What really is User-Generated Content?
Subject Matter Expert

UGC: What really is User-Generated Content?

Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part Two

Bid Management: Transparency in the bidding process for creative production: Part One
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part One

Rights Management Strategy: How to right your wrongs with usage rights
Creative & Content

Rights Management Strategy: How to right your wrongs with usage rights

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’
Creative & Content

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’

Resource Management: What is it and what does it bring to creative operations?
Creative & Content

Resource Management: What is it and what does it bring to creative operations?

In-House Agencies – How did we get here and do they really deliver ‘more for less’?
In-House

In-House Agencies – How did we get here and do they really deliver ‘more for less’?

Digital Asset Management: What Is The Digital Asset Supply Chain?
Creative & Content

Digital Asset Management: What Is The Digital Asset Supply Chain?

Video Production: Sourcing freelance videographers in the gig economy
In-House

Video Production: Sourcing freelance videographers in the gig economy