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By Johanna McDowell
Life has changed for agencies and clients with everyone becoming more adept at video conferencing, but how is this working in the agency pitch space?
Is it the end of the world if they cannot meet? We don’t think so as there will be so many other due diligences that can take place without meeting physically.
Since the COVID-19 outbreak was first reported a couple of months ago life has changed for agencies and clients with everyone becoming more adept at video conferencing, using all of the tech tools available to us now and seemingly without a break in productivity?
How is this working in the agency pitch space?
I consulted with a number of our international colleagues a few weeks ago in the US and UK – this was obviously before their respective lockdowns and while they were meant to be “social distancing” and had not yet started to work remotely.
AAR in London for example, only started to work remotely from Monday 23 March whilst our colleagues in Spain at SCOPEN only went remote on Sunday 15 March. AAR in New York started working remotely about the same time although they had stopped travelling about a week before that as many of their pitches are across the US.
We asked them for some input on any tips they might have from their experiences so far with pitching in this new environment and we added in a few of our own IAS thoughts.
Here are some of those:
Should a client be appointing an agency that they have not actually met physically?
Managing the credentials process:
We are looking forward to the changes these simple steps will make in our processes and feel pretty sure at this stage that pitch processes will not be hampered – in fact we think it could be even more fun than normal as we all find our way through the hurdles placed in our lives by Covid-19.
In the meantime everyone – #stayhome #staysafe #flattenthecurve
About the author
Johanna McDowell is the CEO and Founder of IAS (Independent Agency Search and Selection) based in Johannesburg, South Africa and has built her career in marketing and advertising since 1974, starting out in marketing in the UK then holding directorships in both South Africa and British advertising agencies. She was appointed Managing Director of Grey – Phillips Advertising in 1988 and founded the IAS in 2007.
About the IAS
The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa in 2007. IAS specializes in client/agency relationship management and helping clients find agencies.
SCOPEN Africa was launched in South Africa in 2016 in partnership with the Independent Agency Search & Selection Company.
The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of Marketing Procurement iQ or imply endorsement from the publisher