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Marketing Procurement
Marketing Procurement & Financial Management Summits: Autumn 2023
Marketing Procurement iQ is hosting three new dedicated summits focusing on financial management within marketing procurement in London, Singapore and Sydney.
Marketing Procurement and Financial Management Summit
London – Singapore – Sydney
Agenda & Speaker Biographies
Following on from our summits in Edinburgh, Chicago, New York, Amsterdam, San Francisco and Zurich, Marketing Procurement iQ are delighted to be hosting three more dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summits are free of charge to leading advertisers.
The new dates announced for the autumn of 2023 are:
- London on September 19th
- Singapore on October 19th
- Sydney on October 26th
To allow delegates to get the most valuable exchange of ideas and insights from the summit, these events are only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summits. This free to attend event is exclusively for brands and is not open to agencies or vendors.
Agenda and Speaker Biographies
Programmatic and agency-owned Inventory Media – why are Advertisers constantly being steered towards non-disclosed models? (All Summits)
Stephen will explain some of the pitfalls of signing up to Agency owned inventory deals and highlight the many benefits of using transparent solutions.
Speaker Presentation with Q&A: Stephen Broderick, Senior Partner, Global, Media Media Marketing Compliance
Managing Marketing Spend Efficiently in Challenging Times (London & Singapore)
As global economic issues put pressure on companies to maximize their marketing investments, marketing procurement continues to play a vital role in delivering greater value to brands. RightSpend will examine the various factors impacting costs today and highlight what works and what doesn’t in helping brands achieve greater transparency in their agency spend.
Speaker Presentation with Q&A: Iain Seers CEO, RightSpend
Driving Efficiencies In Content Production (All Summits)
Given the impact of inflation on production, 2023 is likely to be the year of advertisers wanting more for less, with a greater emphasis on speed to market. Budgets are shrinking but deliverable lists are not, so we need to be more innovative than ever when it comes to creating quality content at scale. In this session, Claire Randall will identify the biggest drivers of improved efficiency and agility in creative content production
Speaker Presentation with Q&A: Claire Randall at Claire Randall Consulting
Why advertisers must not rely on media buying templates as a one size fits all. (London only)
Nick Swimer will discuss media planning and buying contracts and the dangers of adopting a one-size-fits-all template. The global approach to buying, internal processes, regulatory landscape across markets, the multiplicity of players in the digital supply chain, and scope creep of commercial issues infiltrating templates could result in significant lost value where templates are used unchecked.
Speaker Presentation with Q&A: Nick Swimer, Media & Entertainment Partner, Reed Smith
Who Owns The Agency Relationships… Marketing Or Marketing Procurement? (London & Singapore)
Nick Sparey of RAUS Global argues that when it comes to agency relationship management marketing procurement teams are in the driving seat with their plethora of tools and processes to help sustain mutually beneficial commercial partnerships for their organisations.
Speaker Presentation with Q&A: Nick Sparey, Senior Partner. RAUS Global
The Good, The Bad, The Ugly (London only)
AI is one of the hottest tech topics at present and is having a potential impact on all areas of content and creative
output as well data management and procurement practices. We examine how AI will affect prices, people,
processes and productivity.
Daniel Rawles, Innovation and Growth Director, Quin AI & Innovation Director (Consulting), Ogilvy
Navigating stormy waters: a procurement specialist’s guide to leveraging changing media pricing and economic volatility (Singapore only)
Marketing and procurement specialists face significant challenges in the current landscape, including reduced marketing budgets, decreased consumer buying power and fluctuating media prices. Joakim Attack highlights how these changeable dynamics can be leveraged as an opportunity to create a blueprint for a more resilient media investment strategy that drives long-term sustainable growth.
Speaker Presentation with Q&A: Joakim Attack, Chief Commercial Officer, ECI Media Management
Additional speakers for London. Singapore and Sydney will be announced shortly.
Speaker Biographies
Stephen Broderick, Senior Partner, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior team that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market. In 2020, Stephen was one of the founding partners of MMC, achartered accounting firm that specialises in marketing transparency.
Iain Seers, Chief Executive Officer, RightSpend
Iain has over 20 years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands. Having been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data, current clients include 30 of the top 100 global brands.
Claire Randall, Founder & CEO of Claire Randall Consulting
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers)
Nick Swimer, Media & Entertainment Partner, Reed Smith
Nick Swimer is a media partner in international law firm Reed Smith based in London. He was previously head of legal at Channel 4 and spent five years running Sacha Baron Cohen’s comedy and entertainment production company. He specialises in TV, Film and Advertising Law.
Nick Sparey, Senior Partner, RAUS Global
Nick has over 25 years of experience in the Media and Marketing industry. He started his career as a Media Buyer in Agencies at Havas and Omnicom, before acquiring in-depth specialist knowledge of consulting, auditing and benchmarking with fi ve years at Accenture. He has also spent signifi cant time on the client-side within Marketing Procurement, overseeing the Media and Marketing category strategies at Johnson & Johnson for 13 years. His role included overseeing in-depth SRM programs covering contract compliance, metrics and KPIs. He was also responsible for co-leading 2 global Media Agency pitches across 90+ countries. Nick is based in London
Daniel Rawles, Innovation and Growth Director, Quin AI & Innovation Director (Consulting), Ogilvy
Daniel is a passionate, innovative leader in technology and marketing. As a director of product innovation and growth, he helps global enterprises and startups capitalize on emerging opportunities through strategic use of the latest technologies and user insights.
With over 25 years of experience delivering hundreds of cutting-edge products, Daniel has collaborated with major brands including EY, HRP, Nike, AMEX, BP, F1, and Samsung. He has also founded successful product development agencies, launched SaaS products and offers technology consultancy for top agencies such as Ogilvy & Mather.
Most recently, Daniel has focused on implementing AI technologies to enhance SaaS platforms like QUIN AI, Bloomreach, and Rightspend. He thrives identifying product gaps, leveraging user trends, and guiding businesses to grow through strategic innovation.
Joakim Attack, Chief Commercial Officer, ECI Media Management
Joakim’s career started at Nestlé in the 1990s and he has since accrued a wealth of expertise from senior marketing and sales positions in the FMCG, electronics and energy industries, including at LG Electronics, Statoil and Storck. He was one of the founding partners at ECI Media Management in the early 2000s and, as Chief Commercial Officer, is one of the senior team behind its growth into one of the world’s leading media management companies. Blue chip brands from across the world benefit from Joakim’s deep expertise and experience in media investment management, media performance auditing, KPI development and global pitch management.
To reserve your place
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summits. This free to attend event is exclusively for brands and is not open to agencies or vendors.
About Marketing Procurement iQ
Marketing Procurement iQ is the only online global platform that focuses exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.
Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.
We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.
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