Marketing Procurement

Marketing Procurement & Financial Management Summit: Stockholm & Dublin October 2025

Marketing Procurement and Financial Management Summit

October 8th Stockholm

October 23rd Dublin

All Summits 10.00am to 4.00pm

Agenda & Speaker Biographies

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.

To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

100s of delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in London, Edinburgh, Amsterdam, Frankfurt, Paris, Zurich, Chicago, New York, San Francisco, Toronto, Singapore, Melbourne and Sydney.

Agenda and Speaker Biographies

Speakers will be presenting at both Stockholm and Dublin unless stated otherwise.

09:15 – 10:00 Coffee & Registration

10:00 – 10:15 Welcome & Introduction

10:15 – 11:00 Quality and transparency: from shade to light

Marketing and procurement specialists face significant challenges in the current online advertising landscape, including a lack of standardized metrics, increased fraud and low transparency. Meanwhile, media agencies are increasingly pushing proprietary media approaches to drive revenue.

With transparency and trust increasingly high on the agenda in the Nordic region, Fredrik Kinge highlights how these market dynamics can be transformed into opportunities by focusing on analyzing performance in order to drive transparency and quality and, ultimately, higher media ROI.

Speaker Presentation with Q&A: Fredrik Kinge is the CEO and founder of ECI Media Management

11:00 – 11:45 The challenge of marketing contract management: How can marketing procurement stay on top
As the marketing supply chain grows more fragmented and complex, and the number of supplier relationships increases, so do the challenges of financial compliance and contract management. This panel discussion will explore the growing need for enhanced compliance and governance across multiple contract touchpoints, especially as the tech platforms exert greater control over the eco-system.
Speaker Presentation with Q&A: Stephen Broderick, Partner – Global Clients & Jane Dormer, Global Client Services Director, Media Marketing Compliance (MMC) 

11:00 – 11:45

11:45 – 12:15 Coffee

12:00 – 12:45 Transparency in production: Spotlight on the competitive bidding process
The industry has seen a marked increase in in-house agency production, which can mean that transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house agency production company? How do you ensure creativity is not compromised? Claire Randall Consulting, will run a session focusing on clarity and transparency in the bidding process, giving attendees the opportunity to share experiences and discuss best practice.
Speaker Presentation with Q&A:  Zoë Senior, Client Services Director, Claire Randall Consulting & Kristin Mellqvist, Senior Consultant – Nordics, (Stockholm only) Claire Randall Consulting

12:45 – 2:00 Lunch

2:00 – 2:45 It’s a brave new world for Marketing & Procurement
Marketing Procurement is currently standing at the crossroads of transformation. AI, automation, and data-driven decision-making are no longer futuristic concepts but now fundamental tools reshaping Procurement’s role in business strategy.

For Marketing Procurement teams willing to embrace these changes, the rewards are immense: enhanced efficiency, greater transparency, and measurable value creation. Rather than replacing human expertise, technology and data are the powerhouse that enhances decision-making and elevates Procurement’s role from a cost-cutter to a strategic partner.

Iain Seers, CEO at RightSpend, shares his insights on how embracing change and early adoption of innovation can drive unprecedented value for brands willing to adapt to this new paradigm.
Speaker Presentation with Q&A: Iain Seers, Chief Executive Officer RightSpend & Tiffany Crow, Managing Director, EMEA, (Dublin only) RightSpend 

2:45 – 3:00 Afternoon Tea

3:00 – 3:45 Expert client panel – Discussion and analysis
The day finishes with a client-led panel where delegates will have the opportunity to explore the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & talent management.
Chair: Helen Thompson, Director of Marketing Procurement, Helen Thompson Consulting. Panel: TBC (Stockholm only)

4:00 – 5:00 Networking and Drinks Speaker

Speaker Biographies

Fredrik Kinge CEO & founder of ECI Media Management
Fredrik Kinge is the CEO and founder of ECI Media Management, and has nearly 30 years’ experience in the industry, including senior media agency experience before he founded ECI in 2000. He has successfully developed ECI’s global network and has been instrumental in developing global audit scoring measurement for ECI clients around the world.

Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior teams that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency

Jane Dormer, Global Client Services Director, Media Marketing Compliance (MMC)
Jane heads up our Global Client Services having had 20 years’ experience in Marketing Procurement leading global/regional teams across all marketing disciplines – previously with Sky, Coca-Cola and British Airways. Jane strongly believes in the value of great agency partnerships and within that the need for transparency to deliver efficient and effective sustainable commercial relationships.

Iain Seers, Chief Executive Officer, RightSpend
Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multidiscipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data. Its current clients include many of the top 100 global brands.

Tiffany Crow, Managing Director EMEA, RightSpend
Tiffany has an impressive and successful career in client and brand management, having worked with renowned agencies such as Ogilvy and Hogarth. Her extensive experience encompasses the launch of agency start-ups, managing regional network agencies, and overseeing global campaigns and post-production initiatives for prominent international brands. She now leads the EMEA Client Services and Client Success teams from the hub in London, utilising her agency-side experience advising Global Marketers and Marketing Procurement professionals on marketing optimisation.

Zoë Senior, Client Services Director, Claire Randall Consulting
Zoë’s career in Client Services spans over 25 years in advertising agencies in the UK, New Zealand and Australia. She has co-owned her own agency and worked with a range of blue-chip clients, across many channels, sectors and markets. Before joining Claire Randall Consulting, she was running the London agency for a global CRM/ Loyalty business.

Helen Thompson, Director of Marketing Procurement, Helen Thompson Consulting
Helen Thompson loves to solve, and write about solving, complex marketing procurement problems. As the founder of Helen Thompson Consulting, she spends her time supporting clients to navigate strategic decisions at the crossfunctional boundaries between marketing, operations, procurement, and finance.
Helen takes a data-driven approach to her advisory work, and fosters collaborative, trust-based, mutually-beneficial and long-lasting partnerships.

With a background in life sciences, Helen’s international client base includes top 10 pharma companies, leading agencies, production partners and mar tech startups.
Alongside her consulting practice, Helen is a guest writer for Marketing Procurement iQ Magazine, covering interviews with marketing procurement leaders.