Creative Production

Peach Rebrands to Cape.io

Peach, a leading player in ad delivery, today announced its rebrand to Cape.io, launching the industry’s first ‘Intelligent Campaign Automation’ platform.

The company says that the new platform introduces AI-powered compliance and media planning tools to connect creative and media teams, drastically reducing time-to-market

The new brand and platform are designed to solve the advertising industry’s most pressing challenge: the frustratingly fragmented, slow, and manual processes that hinder modern campaign delivery.

While consumer habits and media have rapidly evolved, the operational infrastructure behind advertising has failed to keep pace.

The accelerated growth of CTV and the rise of AI have created immense opportunities, but they have also added complexity, leaving global brands and agencies struggling to manage disparate workflows. The company says that Cape.io addresses this directly by unifying creative production, compliance, and media distribution into a unified stack.

The company claim that the new offering allows brands, creative agencies, and media agencies to plan, create, validate, and activate campaigns across all channels—from linear TV and CTV to social and digital—from one central source of truth.

“The operational model for advertising is broken,” said Ben Regensburger, CEO of Cape.io. “Teams are forced to work in silos with disconnected tools, leading to inefficiency, costly errors, and missed opportunities” Regensburger continues “Cape.io is not just an evolution; it’s a necessary rewiring of the infrastructure that underpins global campaigns. We are connecting creative and media teams with a single platform powered by AI to help them deliver exceptional work with unprecedented speed and control.”

As part of the launch, Cape.io is introducing powerful new capabilities, including:

● AI-Powered Global Compliance: A ground breaking tool that makes navigating complex advertising regulations simple. Teams can upload a script, storyboard, or video and instantly check it against a myriad of global ad regulations. A process that once took weeks of manual review can now be completed in seconds.

● Interactive Media Planning: A new way for teams to orchestrate campaigns. The feature allows creative and media stakeholders to build and collaborate on media plan frameworks, ensuring everyone is aligned from the start.

● Next-Generation AI: The platform is powered by insightful, generative, and agentic AI to enhance the entire workflow, from concept testing to cross-channel optimisation suggestions.

The launch is particularly timely as advertisers are navigating the rapid shift of budgets from linear to CTV and streaming, the complexity of cross-border compliance, and consumer demand for seamless brand experiences across all touchpoints.

Cape.io is designed to give teams the agility and intelligence needed to thrive in this environment. The platform is available immediately.

About Cape.io

Cape.io is the world’s first Intelligent Campaign Automation platform, designed for global brands, agencies, and broadcasters. The platform unifies the entire campaign lifecycle, connecting creative production, compliance, and media distribution across all channels.

By bringing together teams, processes, and data, Cape.io enables organisations to plan, create, validate, and activate campaigns with unparalleled speed, control, and intelligence.