Media Management

HW Fisher acquires Media Marketing Compliance (MMC) to expand forensic offering

HW Fisher, part of the Sumer Group, announces its acquisition of Media Marketing Compliance (MMC), an industry-leading firm enabling businesses to achieve financial transparency throughout their media and marketing supply chain.

HW Fisher says that the acquisition strengthens the company’s forensic and audit capabilities by integrating its established expertise in licensing and investigations with MMC’s specialist knowledge in auditing media and marketing agencies across the globe. FW Fisher says that this will create a comprehensive service offering to help clients audit and protect significant marketing and advertising spend.

MMC says that with more than 20 years’ experience across 110+ countries, the company is a trusted partner to leading advertisers worldwide whose highly experienced team provides specialist expertise to ensure transparency and accountability in marketing spend, independently auditing contracts, costs, and delivery to help businesses verify that budgets are used effectively and deliver real value.

With the global advertising industry valued at $1 trillion annually, the acquisition responds to increasing client demand for specialist media and marketing auditing capabilities, meeting the needs of the complex media and advertising landscape.

Stephen Broderick, Senior Director of MMC, says: “Joining HW Fisher and the Sumer Group represents an exciting opportunity to strengthen our position in the market and expand our capabilities. As part of a larger, established organisation, we can better support our clients drive for transparency in the advertising and marketing industry. The synergies between MMC’s expertise and HW Fisher’s broader audit and royalty auditing capabilities create compelling opportunities for both existing and new clients.”

Commenting on the aqcuisition, Andrew Rich, Managing Partner at HW Fisher, says: “Media Marketing Compliance represents a natural extension of our service offering and demonstrates our commitment to meeting our clients’ evolving needs. Stephen and his team bring unparalleled expertise of the media and advertising landscape, complementing our existing forensic audit, contract compliance and royalty auditing capabilities perfectly”

Rich goes on to say that “Marketing is among the largest areas of corporate spend, often ranking just behind wages and raw materials as a company’s third biggest expense. This scale highlights the clear need for independent, specialist oversight. We are excited to support Stephen and the team in their continued growth and look forward to the new opportunities this will create for our clients.”

MMC conducts financial compliance audits for advertisers across the globe to deliver transparency in the media and marketing supply chain by verifying the amount they spend on media and advertising is correctly applied according to their contractual agreements. MMC says that their compliance audits deliver a robust service leading to hard cash recoveries for its clients as well as added value through optimising contract terms and reporting requirements providing the client with increased protection, transparency, and savings in the future.

HW Fisher is part of the Sumer Group, a top 15 accountancy practice, which the comany says, provides expert accountancy, audit, tax, corporate and financial advisory services to high-profile entrepreneurial SMEs, not for profits, large corporates and high net-worth individuals.

Sumer is one of the UK and Ireland’s leading mid-market accountancy practice, which the company says, delivers professional support to small and medium-sized enterprises (SMEs) across England, Scotland and Northern Ireland. It is a top 15 UK accountancy practice employing over 2500, with more than 50 offices with an annual turnover of over £220million.