Marketing Procurement

Marketing Procurement & Financial Management Summit: Melbourne & Sydney October 2025

Marketing Procurement and Financial Management Summit

October 14th Melbourne

October 16th Sydney

All Summits 10.00am to 4.00pm

Agenda & Speaker Biographies

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.

To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

100s of delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in London, Edinburgh, Amsterdam, Frankfurt, Paris, Zurich, Chicago, New York, San Francisco, Toronto, Singapore, and Sydney.

Agenda and Speaker Biographies

Speakers will be presenting at both Melbourne and Sydney unless stated otherwise.

09:15 – 10:00 Coffee & Registration

10:00 – 10:15 Welcome & Introduction

You’re Probably Working with the Wrong Agency
More media pitches are now run globally and one size never fits all. Madclarity’s Leone and Faulkner will show you how KPI’s are rarely, if ever, linked to an advertiser’s business goals and how marketers are left  wondering if any of their Agency’s recommendations are in their best interests.
Eric Faulkner, Chairman & Partner, Madclarity & Mark Leone, Managing Director & Partner, Madclarity

The Myth of the Big Agency
For years the Big Media Agency Groups have traded on the belief that they buy better and can access media
opportunities that the small guys can only dream about. Alinta Energy’s Babi Kahveci, has something to say about that, having experienced both Big … and … not so Big.
Babi Kahveci, GM Brand & Marketing, Alinta Energy & Will Chapman, Managing Partner, AvenueC

The Challenge Of Marketing Contract Management: How Can Marketing Procurement Stay On Top
As the marketing supply chain grows more fragmented and complex, and the number of supplier relationships increases, so do the challenges of financial compliance and contract management. This discussion will explore the growing need for enhanced compliance and governance across multiple contract touchpoints, especially as the tech platforms exert greater control over the eco-system.
Stephen Broderick, Global Clients, Media Marketing Compliance (MMC) & David Reid, APAC, Media Marketing Compliance (MMC)

Lunch 

The Good, The Bad & The Ugly Of Gen AI: What Two Million Ads Have Taught Us
Many marketers have experimented with Gen AI. But taking a brand from pilot to standard production process often requires a different mindset, tech stack, and team. The Brandtech Group has already generated over 2 million ads with generative AI for some of the world’s most demanding advertisers such as Unilever, Google, and Diageo.

Join Jack to see the other side of the AI hype with an honest and actionable discussion on what’s required to scale Gen AI with real world learnings from leading brands.
Jack Smyth, Brandtech Country Lead: Australia, Jellyfish

Maintaining a Healthy Advertiser-Agency Balance
The advertiser–agency relationship is under pressure amid digital disruption and heightened demands for ROI and accountability. Procurement teams now play a more influential role in marketing partnerships, pushing for transparency and cost-effectiveness in agency contracts Key goal: Establish sustainable partnerships where advertisers get performance and control, and agencies are fairly rewarded – aligning both sides on a common objective.
Raja Kanniappan, Chief Executive Officer, TotallyAwesome & COO/CFO, Sqreem Technologies

Transparency In Production: Spotlight On The Competitive Bidding Process (Melbourne Only)
The industry has seen a marked increase in in-house agency production, which can mean that transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house agency production company?

How do you ensure creativity is not compromised? ClaireRandall Consulting, will run a session focusing on clarity and transparency in the    bidding process, giving attendees the opportunity to share experiences and discuss best practice.
Megan Broberg, Senior Consultant, ANZ, Claire Randall Consulting

Marketing Budgets Cut! How To Still Afford Best-In-Class Partners For Great Work (Sydney Only)
Are you facing the challenge of doing more with less marketing budget? John will provide insights into strategicprocesses and tools to help extract maximum value from marketing budgets while fairly remunerating trustedagency and service provider partners to deliver high quality work – that works, without compromising relationshipsor results.
John Turner, Managing Director, The Optimisation Advisory

Q&A – Discussion and Analysis
The day finishes with a client-led panel where delegates will have the opportunity to explore the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & talent management.
Chair: Geoff Hall, Founder & Publisher, Marketing Procurement iQ

4:00-5:00 Networking and Drinks

Speaker Biographies

Eric Faulkner, Chairman & Partner, Madclarity
Faulkner started his life working in agencies – JWT London, O&M Johannesburg and Sydney. Thirty years ago, he established the first Media Consultancy in Australia and with Leone’s help, grew it to be the no 1 in Australia, New Zealand and SE Asia. He launched Madclarity with Leone in 2016. These days, whilst spending a little more time on the golf course, and a little less behind a laptop, Faulkner is still involved in shaping the direction of the company and supporting both the Consultancy and Coaching arms of the business.

Mark Leone, Managing Director & Partner, Madclarity
Leone has 20 years’ experience at the top Media Consultancies in Asia Pacific. At Faulkner Media Management (FMM) he was Head of Client Service, built the New Zealand operation from scratch and then created the first independent media consultancy in SE Asia. Over the past seven years, with Faulkner, he has built Madclarity from zero to be the fastest growing and most respected media consultancy in the country. Leone is still actively involved in the company’s Coaching, Consultancy, Agency Review and Benchmarking work for their clients.

Babi Kahveci, GM Brand & Marketing, Alinta Energy
Babi Kahveci has worked with leading brands in an eclectic selection of industries, from automotive and education to FMCG, recruitment tech and now Energy. Kahveci spent ten years at Australia’s top employment and recruitment site, Seek, driving engagement with both candidates and hirers. He is now General Manager at Alinta Energy, building a high-performing marketing team and challenging the category with his innovative and motivating style.

Will Chapman, Managing Partner, AvenueC
Chapman has over 13 years of experience in the advertising industry. He was one of the founders and is currently the Managing Partner of an independent agency working with major Australian brands such as Primo, Marley Spoon, and Harvest Snaps. Prior to founding his agency, Chapman worked within the Interpublic Group (IPG). He also lectures at the University of Sydney, where he teaches Marketing and MBA students about the importance of paid media and media effectiveness.

Stephen Broderick, Global Clients, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior teams that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency.

David Reid, APAC, Media Marketing Compliance (MMC)
David is one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency. He oversees MMC’s APAC offices in Australia and China along with India. As a former Finance & Commercial Director of an APAC network agency with over 20 years’ experience in the industry, David is responsible for client service and audit operations for APAC based local & global advertisers. Highly experienced in agency/advertisers MSAs, David has advised various industry bodies (including AANA & ANZA) on current financial transparency/ contract issues.

Jack Smyth, Brandtech Country Lead: Australia, Jellyfish
Jack Smyth is The Brandtech Group’s Country Lead for Australia. Our companies in Australia include OLIVER; the global leader for in-house agencies, Jellyfish; progressive digital services company powered by Gen AI, and Mobkoi; transforming mobile ads with innovative creative tech. Jack’s focus on Gen AI spans from mapping how AI models perceive brands, launching agents to predict social trends, and deploying our Gen AI creative optimisation platform – Pencil Pro. Before leading the Australia team he was CSO at Jellyfish, and previously held roles such as Creative Technology Officer at WPP’s Mindshare.

Raja Kanniappan, Chief Executive Officer, TotallyAwesome & COO/CFO, Sqreem Technologies
With about 35 years in the ‘agency’ environment, 28 years with WPP (Grey and GroupM) across Australia, APAC and EMEA and 4+ years with IPG Mediabrands APAC, Raja Kanniappan brings a wealth of experience on all aspects of financial and operational management in the capacity of a CFO and COO. This is coupled with a strong academic background, a Bachelor of Business in Accounting and Master of Business in Management.

Megan Broberg, Senior Consultant | ANZ, Claire Randall Consulting (MELBOURNE ONLY)
Megan has over 17 years of experience in advertising and production with a career spanning everything from creative services, traffic, TVC / content production, to operations and change management. She has worked for a range of agencies in both Australia and the UK including Publicis Mojo, Grey, Clemenger, Leo Burnett and Hogarth. She spent the past few years as an independent operations consultant before joining CRC in 2020.

John Turner, Managing Director, The Optimisation Advisory (SYDNEY ONLY)
John helps organisations unlock greater value, efficiency, and effectiveness from marketing budgets via cost savings, value enhancement and improved agency productivity. With 30+ years across the marketing ecosystem, John brings unique client-side, agency, and management consulting expertise. His background includes Marketing Director at Telstra, Global Marketing Procurement Director at Infosys Portland and EY, and senior roles at WPP agencies Ogilvy and Y&R. He also served as Client Service Director at Universal McCann. This experience provides deep understanding of client priorities, insider agency knowledge, and strategic consulting capabilities – uniquely positioning him to bridge marketing objectives and procurement excellence for CMOs and CPOs seeking to Optimise their Marketing Investments.