Bruno Gralpois

Working vs Non Working Marketing Budget
Marketing Procurement

Change of direction: Replace working/non-working ratios with deploy & develop allocations

Bruno Gralpois of Agency Mania Solutions Agency Partners
Marketing Procurement

How to overcome the 3Cs of partnership demise

Marketing Procurement Quarterly Business Reviews QBRs
Marketing Procurement

Sink or swim:10 key points to navigating Quarterly Business Reviews with your agency partners without drowning

Bruno Gralpois looks at AI in Advertising
Creative Production

The future of AI in client – agency relationships

Bruno Gralpois
Marketing Procurement

What Next?: Seven phrases that defined advertising in 2022 and describe where the industry is headed

Marketing Procurement

Are you gambling with your agency partners?

Marketing Procurement

How to make the “marriage” of a new client-agency relationship last

Marketing Procurement

When chaos calls, will your partnerships thrive or dive? 

Marketing Procurement

Looking for better relationships? Ask better questions

Marketing Procurement

We don’t talk about… no, no!

Marketing Procurement

Changing agencies: Will 2022 be a record year of breakups and honeymoons?

Marketing Procurement

Stronger together: Driving value when it matters most

Marketing Procurement

Bruno Gralpois of Agency Mania interrogates: ‘Are you a double agent’?

Marketing Procurement

The centrality of aligning your roster to your model

Marketing Procurement

Five reasons clients can inadvertently set their agencies up for failure

Marketing Procurement

ANA Financial Management Conference Report: Back to a future…where relationships matter

Bruno Gralpois
Marketing Procurement

Achieving Superior Supplier Value: collaboration and focus

Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement

Four areas of budget and agency management: Responsible measures in uncertain times

Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement

Payment Terms: Four implications for agency partners of longer payment terms

Four types of risk profiles when working with agency partners: What's yours?
Marketing Procurement

Four types of risk profiles when working with agency partners: What’s yours?

In-House agencies: A win for marketing procurement?
Marketing Procurement

In-House Agencies: A win for marketing procurement?

Bruno Gralpois

Working vs Non Working Marketing Budget
Marketing Procurement

Change of direction: Replace working/non-working ratios with deploy & develop allocations

Bruno Gralpois of Agency Mania Solutions Agency Partners
Marketing Procurement

How to overcome the 3Cs of partnership demise

Marketing Procurement Quarterly Business Reviews QBRs
Marketing Procurement

Sink or swim:10 key points to navigating Quarterly Business Reviews with your agency partners without drowning

Bruno Gralpois looks at AI in Advertising
Creative Production

The future of AI in client – agency relationships

Bruno Gralpois
Marketing Procurement

What Next?: Seven phrases that defined advertising in 2022 and describe where the industry is headed

Marketing Procurement

Are you gambling with your agency partners?

Marketing Procurement

How to make the “marriage” of a new client-agency relationship last

Marketing Procurement

When chaos calls, will your partnerships thrive or dive? 

Marketing Procurement

Looking for better relationships? Ask better questions

Marketing Procurement

We don’t talk about… no, no!

Marketing Procurement

Changing agencies: Will 2022 be a record year of breakups and honeymoons?

Marketing Procurement

Stronger together: Driving value when it matters most

Marketing Procurement

Bruno Gralpois of Agency Mania interrogates: ‘Are you a double agent’?

Marketing Procurement

The centrality of aligning your roster to your model

Marketing Procurement

Five reasons clients can inadvertently set their agencies up for failure

Marketing Procurement

ANA Financial Management Conference Report: Back to a future…where relationships matter

Bruno Gralpois
Marketing Procurement

Achieving Superior Supplier Value: collaboration and focus

Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement

Four areas of budget and agency management: Responsible measures in uncertain times

Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement

Payment Terms: Four implications for agency partners of longer payment terms

Four types of risk profiles when working with agency partners: What's yours?
Marketing Procurement

Four types of risk profiles when working with agency partners: What’s yours?

In-House agencies: A win for marketing procurement?
Marketing Procurement

In-House Agencies: A win for marketing procurement?