Marketing Procurement

Marketing Procurement & Financial Management Summit: Manchester & Amsterdam May 2026

Marketing Procurement and Financial Management Summit

May 19th Manchester

May 21st Amsterdam

All Summits 10.00am to 4.00pm

Agenda & Speaker Biographies

Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.

To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

100s of delegates worldwide have joined previous Marketing Procurement and Financial Management Summits, which have been held in Amsterdam, Dublin, Edinburgh, Frankfurt, London, Paris, Stockholm, Zurich, Chicago, New York, San Francisco, Toronto, Singapore, Melbourne and Sydney.

Venues

Manchester: The Lowry Hotel, 50 Dearmans Pl, Salford M3 5LH

Amsterdam: Zoku Amsterdam, Weesperstraat 105, 1018 VN Amsterdam

Agenda and Speaker Biographies

Speakers will be presenting at both Manchester and Amsterdam unless stated otherwise. Speaker times may vary on the day.

09:15 – 10:00 Coffee & Registration

10:00 – 10:15 Welcome & Introduction

10:15 – 11:00 Governing Proprietary Media for Effectiveness (Manchester Only)
Proprietary media has been a popular topic for close to a decade now, in that time many advertisers have matured their governance frameworks to ensure they have transparency and control of their use of proprietary media. What remains rare is testing how effective proprietary media is at delivering incremental growth for your business. This session will explore the building blocks required to test the effectiveness of proprietary media.

Speaker Presentation with Q&A: Nick Louisson, Director of Agency Services at ISBA

11:00 – 11:45 The Challenge Of Marketing Contract Management: How Can Marketing Procurement Stay On Top
As the marketing supply chain grows more fragmented and complex, and the number of supplier relationships increases, so do the challenges of financial compliance and contract management. This panel discussion will explore the growing need for enhanced compliance and governance across multiple contract touchpoints, especially as the tech platforms exert greater control over the eco-system.

Speaker Presentation with Q&A: Stephen Broderick, Partner – Global Clients & Jane Dormer, Global Client Services Director, Media Marketing Compliance (MMC)

11:45 – 12:15 Coffee break

12:15 – 1:00 Transparency In Production: Spotlight On The Competitive Bidding Process
The industry has seen a marked increase in in-house agency production, in line with the ongoing consolidation of holding companies, which can mean that transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house agency production company? How do you ensure creativity is not compromised? Claire Randall Consulting, will run a session focusing on clarity and transparency in the bidding process, giving attendees the opportunity to share experiences and discuss best practice.

Speaker Presentation with Q&A: Claire Randall, Founder and CEO (Amsterdam only) & Zoë Senior, Client Services Director; Claire Randall Consulting (Both cities)

1:00 – 2:15 Lunch and Networking

2:15 – 3:00 It’s A Brave New World For Marketing & Procurement
Marketing Procurement is currently standing at the crossroads of transformation. AI, automation, and data-driven decision-making are no longer futuristic concepts but now fundamental tools reshaping Procurement’s role in business strategy. For Marketing Procurement teams willing to embrace these changes, the rewards are immense: enhanced efficiency, greater transparency, and measurable value creation. Rather than replacing human expertise, technology and data are the powerhouse that enhances decision-making and elevates Procurement’s role from a cost-cutter to a strategic partner. Iain Seers, CEO at RightSpend, shares his insights on how embracing change and early adoption of innovation can drive unprecedented value for brands willing to adapt to this new paradigm.

Speaker Presentation with Q&A: Iain Seers, Chief Executive Officer, RightSpend

3:00 – 3:15 Tea Break

3:15 – 4:00 Savings in Online Media: A Procurement Specialist’s Guide to Leveraging Online Media Quality to Drive Value
Marketing and procurement specialists face significant challenges in the current online advertising landscape, including a lack of standardized metrics, increased fraud, and low visibility of advertising effectiveness. [Name] highlights how these dynamics can be transformed into opportunities through a strong partnership between procurement and marketing teams. He will also discuss the benefits that a quality-focused approach across all media can reap for brands, including, ultimately, competitive advantages and higher media ROI.

Speaker Presentation with Q&A: Richard Edwards, Global Account Lead, (Manchester only) & Fredrik Kinge, CEO & Founder,(Amsterdam only) ECI Media Management

4:00 – 5:00 Networking and Drinks

Speaker Biographies

Nick Louisson, Director of Agency Services, ISBA (Manchester only)
Nick Louisson is ISBA’s Director of Agency Services. The Agency Services team advocates for transparent, responsible and accountable advertising supply chains. Providing guidance on agency contracting and relationship management.Prior to ISBA Nick Louisson set up SkyShowtime’s procurement function across Europe. He’s held marketing procurement roles at Sky, TalkTalk and Kimberly Clark.

Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior teams that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency

Jane Dormer, Global Client Services Director, Media Marketing Compliance (MMC)
Jane heads up our Global Client Services having had 20 years’ experience in Marketing Procurement leading global/regional teams across all marketing disciplines – previously with Sky, Coca-Cola and British Airways. Jane strongly believes in the value of great agency partnerships and within that the need for transparency to deliver efficient and effective sustainable commercial relationships.

Claire Randall, Founder & CEO, Claire Randall Consulting (Amsterdam only)
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the WFA (World Federation of Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of
National Advertisers).

Zoë Senior, Client Services Director, Claire Randall Consulting
Zoë’s career in Client Service spans over 30 years in advertising agencies in the UK, New Zealand and Australia. She has co-owned her own agency, in the role of Strategy Partner, and has worked with many global blue-chip clients, across many sectors and markets. As a senior client services professional with a strategic bias, she has run large accounts across all channels and disciplines. Before joining Claire Randall Consulting, she was running the London agency for a global CRM & Loyalty business.

Iain Seers, Chief Executive Officer, RightSpend
Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multidiscipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data. Its current clients include many of the top 100 global brands.

Richard Edwards, Global Account Lead, ECI Media Management (Manchester only)
Richard has 25 year’s experience in the media industry across a broad range of companies, including both media consulting and financial compliance auditing firms. He ran his own business, Eley Consulting, for many years before selling to ECI and joining their executive management team as a global account lead.

Fredrik Kinge, CEO & Founder, ECI Media Management (Amsterdam only)
Fredrik Kinge CEO & founder of ECI Media Management Fredrik Kinge is the CEO and founder of ECI Media Management, and has nearly 30 years’ experience in the industry, including senior media agency experience before he founded ECI in 2000. He has successfully developed ECI’s global network and has been instrumental in developing global audit scoring measurement for ECI clients around the world.