Lindsay Hong Archives - Marketing Procurement iQ

Lindsay Hong

Creative & Content

Fast content, slow approvals: why automated creative governance is the safety net all brands need

Lindsay Hong of SmartAssets on Scaling Content

Creative & Content

Three questions to ask yourself when purchasing a scaled content solution

Creative & Content

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Creative & Content

The Future of DCO

Creative & Content

Content automation & AI: Creative production insights from the localisation industry

Creative & Content

Stagwell acquires PEP Group

Marketing Procurement

Key considerations in multilingual content purchasing

Creative & Content

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment

Lindsay Hong

Creative & Content

Fast content, slow approvals: why automated creative governance is the safety net all brands need

Creative & Content

Three questions to ask yourself when purchasing a scaled content solution

Creative & Content

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Creative & Content

The Future of DCO

Creative & Content

Content automation & AI: Creative production insights from the localisation industry

Creative & Content

Stagwell acquires PEP Group

Marketing Procurement

Key considerations in multilingual content purchasing

Creative & Content

Lindsay Hong

Fast content, slow approvals: why automated creative governance is the safety net all brands need

Three questions to ask yourself when purchasing a scaled content solution

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

The Future of DCO

Content automation & AI: Creative production insights from the localisation industry

Stagwell acquires PEP Group

Key considerations in multilingual content purchasing

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment

Marketing Procurement & Financial Management Summit: Manchester & Amsterdam May 2026

Global Agency Relations Management – Acceleration of Change

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets

Seeing the forest from the trees: Maximising the value of media. Special Report

Lindsay Hong

Fast content, slow approvals: why automated creative governance is the safety net all brands need

Three questions to ask yourself when purchasing a scaled content solution

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

The Future of DCO

Content automation & AI: Creative production insights from the localisation industry

Stagwell acquires PEP Group

Key considerations in multilingual content purchasing

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment