AI

Marketing Procurement

Rethinking AI in a Partnership World: Advice for Advertisers and Agencies

Rightspend CEO Iain Seers
Marketing Procurement

Gen AI will fundamentally disrupt agency pricing models: How can Marketing Procurement respond?

Media Management

Latest WFA / MediaSense research shows three-quarters of brands want to change their agency remuneration model

Creative Production

Omnicom agency, Mother Tongue, launches Mother Tongue AI to build better human-AI interactions

Dragonfly AI Artificial intelligence
Creative Production

Dragonfly AI: Implementation of AI in advertising and marketing

AI

Marketing Procurement

Rethinking AI in a Partnership World: Advice for Advertisers and Agencies

Rightspend CEO Iain Seers
Marketing Procurement

Gen AI will fundamentally disrupt agency pricing models: How can Marketing Procurement respond?

Media Management

Latest WFA / MediaSense research shows three-quarters of brands want to change their agency remuneration model

Creative Production

Omnicom agency, Mother Tongue, launches Mother Tongue AI to build better human-AI interactions

Dragonfly AI Artificial intelligence
Creative Production

Dragonfly AI: Implementation of AI in advertising and marketing