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Danone: Global Media and Advertising Procurement Manager in Amsterdam, Netherlands
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Global Media and Advertising Procurement Manager
The Media and Advertising Procurement Manager will be responsible to drive effectiveness and efficiency our media and advertising spend. Final purpose is to extract value (quality of service and cost) from our A&P investment while driving superior topline growth.
This role has been conceived keeping into account the evolution of the marketing industry and the blurred lines within the topline categories (eg social, retail media, e-commerce, martech). The allocation between the 2 categories is approximately Media 70% and Advertising 30% and it is reflective of the estimated effort still it remains directional.
Responsibilities:
- Fostering efficiency and effectiveness of the media spend. Constantly reassessing traditional and digital media buying, introducing new ways of managing technology stacks;
• Deploying and leading commercial relationships with digital/media/social/data sourcing solutions partners
• Capturing supplier led innovation from Tech Houses, Media Publishers and media, social and advertising agencies;
• Forging strong relationships with the business to understand market pressures, transformation challenges and opportunities and accelerate growth across all divisions;
• Developing new innovative sourcing strategies identifying opportunities based on business needs;
• Ensure compliance to Danone’s business principles, policies and standards.
Given the pace of change of the media and advertising industry you will need to have a strong commitment to continuous learning and skill development.