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LEGO Group: Media Director in Slough, UK
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Media Director
Are you an experienced media communications strategist and planner? Do you thrive on demonstrating the value media brings to the bottom line? Does your career to date demonstrate effective agency relationship management? If so, you may be what the LEGO Group is looking for!
Join the growing Western Europe (WE) Marketing Team in its strategic journey towards outstanding, effective marketing. This role will set the vision and strategies to maximise the value and impact of The LEGO Group media investments across Western Europe.
Responsibilities:
- Be the expert on all aspects of media for both kids and adult audiences, to make key media decisions across strategy, partnerships, allocation of budgets
- Lead the relationship with our media agency partners to maximise media value and operational excellence
- Support, collaborate and significantly influence our Heads of Marketing (Senior Directors and Directors) in their media investment decisions
- Support the regional marketing team and local markets in all major campaigns by providing input into media planning to deliver best in class media deployment
- Remain ahead of the media market developments (e.g. new technology, new legislation) and set long-term direction for media strategy
- Collaborate with Global Media Management on the development and direction of Audiences and Franchises media strategies
- Consolidate media insights to feed into strategic development
- Collaborate with Global Media Procurement to monitor and improve the delivery of media efficiencies and effectiveness
- Lead the Paid aspect of OESP (Owned, Earned, Shared, Paid), setting ways of working, scaling out T&L and enabling seamless planning of the ecosystem
- Lead the joined-up media planning between retail and brand activity