British Council: Senior Marketing Operations Manager, Agencies in London, UK

Senior Marketing Operations Manager

You will lead on setting and managing supplier, agency, contract, and process operations across a multi-million-pound portfolio of education, English and cultural engagement globally and in the regions. The Senior Marketing Operations Manager will work closely with the global and regional Marketing Operations Teams and wider marketing stakeholders, to identify gaps within global/regional agency rosters, providing guidance on programme specific outsourcing needs and managing agency escalations. The role will partner closely with the procurement team on agency evaluations, agency diversity and strategic initiatives. This role is responsible for building, managing, and optimising a marketing agency programme, organising best practices and guidance, and main point for agency onboarding. The Senior Marketing Operations Manager will work closely with marketing stakeholders to assess overall effectiveness of agencies and resourcing models.

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Responsibilities

• Strategy and Planning
  • Leads on overall agency management globally, including sourcing, evaluation and governance, supporting business requirements.
  • Provides support in region and globally on day-to-day agency management, guidance and best practice around this.
  • Provides support to bespoke marketing programmes where needed, and the supporting procurement process.

  Consultancy, analysis, and problem solving

  • Drives improvement of processes and standards for areas including procurement, agency management, and contracts.
  • Promotes the use of goals, dashboards, and tools to manage agency operations globally and in region to improve processes and efficiency and effectiveness of marketing.
  • Defines regional and global needs in terms of agency requirements and supporting supplier framework development.

  Subject/sector expertise

  • Leads on category management for marketing agencies globally, managing tender processes and advising colleagues on tendering and frameworks.
  • Works with regional and global colleagues on specific initiatives and projects related to the improvement of the marketing and communications function particularly around areas such as agency management and procurement.

  Commercial and resource management 

  • Manage the contractual relationship with marketing agencies plus the implementation & tracking of Service Level agreements
  • Ensure contractual requirements are in place & adhered to by agencies and internally
  • Manage the public sector procurement process for agency roster & co-ordinate pitches
  • Manage Procurement relationship and work closely to assess supplier category strategies, segmentation, reinvestment opportunities and growth strategies
  • Manage and oversee budget control, administration & forecasting of agency fees
  • Maximise and monitor/audit agencies quality of output, value for money
  • Support the co-ordination & gain agreement to agency workload plan
  • Ensure the achievement of allocated business objectives

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